Verfügbarkeit: Marketing | Technische Universität München

Marketing:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Baines, Paul 1973- (VerfasserIn), Fill, Chris 1953- (VerfasserIn), Rosengren, Sara 1978- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Oxford Oxford University Press [2017]
Ausgabe:	fourth edition
Schlagwörter:	Marketing Management Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029454901&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Literaturangaben
Umfang:	xxxii, 732 Seiten Illustrationen, Diagramme
ISBN:	9780198748533

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV044048013
003	DE-604
005	20170314
007	t\|
008	170217s2017 xx a\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9780198748533 \|c pbk \|9 978-0-19-874853-3
035			\|a (OCoLC)973570947
035			\|a (DE-599)OBVAC13369418
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-573 \|a DE-355 \|a DE-1050 \|a DE-473 \|a DE-384 \|a DE-863 \|a DE-634 \|a DE-526
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Baines, Paul \|d 1973- \|e Verfasser \|0 (DE-588)129542776 \|4 aut
245	1	0	\|a Marketing \|c Paul Baines, Chris Fill, Sara Rosengren
250			\|a fourth edition
264		1	\|a Oxford \|b Oxford University Press \|c [2017]
264		4	\|c © 2017
300			\|a xxxii, 732 Seiten \|b Illustrationen, Diagramme
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Literaturangaben
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Management \|0 (DE-588)4037278-9 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4123623-3 \|a Lehrbuch \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Management \|0 (DE-588)4037278-9 \|D s
689	0		\|8 1\p \|5 DE-604
700	1		\|a Fill, Chris \|d 1953- \|e Verfasser \|0 (DE-588)17306549X \|4 aut
700	1		\|a Rosengren, Sara \|d 1978- \|e Verfasser \|0 (DE-588)1037233956 \|4 aut
856	4	2	\|m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029454901&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-029454901

Datensatz im Suchindex

_version_	1819246531119677440
adam_text	Brief Contents Detailed Contents ix Case Insights xvl Author Profiles xviii Acknowledgements xlx Preface xxlll How to Use this Book xxvlli How to Use the Online Resource Centre xxx Dashboard xxxlii Part One: Principies of Marketing 1 1 Marketing Principles and Practice 3 2 Consumer Buying Behaviour 44 3 Marketing Research and Customer Insight 87 Part Two: Marketing Management and Strategy 127 4 The Marketing Environment 129 5 Marketing Strategy 167 6 Market Segmentation and Positioning 211 7 International Market Development 255 Part Three: Managing Marketing Programmes 297 8 New Proposition Development and Innovation 299 9 Price and Customer Value Decisions 337 10 Principles of Marketing Communications 377 11 Configuring the Marketing Communications Mix 415 12 Digital and Social Media Marketing 451 13 Branding Decisions 488 Part Four: Principles of Customer Management 525 14 Channels, Supply Chains, and Retailing 527 ■15 Services and Relationship Marketing 566 16 Business-to-Business Marketing 606 Part Five: The Social Impacts of Marketing 647 17 Not-for-Profit and Social Marketing 649 18 Marketing, Society, Sustainability, and Ethics 681 Index 723
any_adam_object	1
author	Baines, Paul 1973- Fill, Chris 1953- Rosengren, Sara 1978-
author_GND	(DE-588)129542776 (DE-588)17306549X (DE-588)1037233956
author_facet	Baines, Paul 1973- Fill, Chris 1953- Rosengren, Sara 1978-
author_role	aut aut aut
author_sort	Baines, Paul 1973-
author_variant	p b pb c f cf s r sr
building	Verbundindex
bvnumber	BV044048013
classification_rvk	QP 600
ctrlnum	(OCoLC)973570947 (DE-599)OBVAC13369418
discipline	Wirtschaftswissenschaften
edition	fourth edition
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01775nam a2200421 c 4500</leader><controlfield tag="001">BV044048013</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170314 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">170217s2017 xx a\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780198748533</subfield><subfield code="c">pbk</subfield><subfield code="9">978-0-19-874853-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)973570947</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)OBVAC13369418</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-526</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Baines, Paul</subfield><subfield code="d">1973-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129542776</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="c">Paul Baines, Chris Fill, Sara Rosengren</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">fourth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford</subfield><subfield code="b">Oxford University Press</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxxii, 732 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fill, Chris</subfield><subfield code="d">1953-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)17306549X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rosengren, Sara</subfield><subfield code="d">1978-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1037233956</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029454901&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029454901</subfield></datafield></record></collection>
genre	(DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV044048013
illustrated	Illustrated
indexdate	2024-12-20T17:52:16Z
institution	BVB
isbn	9780198748533
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029454901
oclc_num	973570947
open_access_boolean
owner	DE-573 DE-355 DE-BY-UBR DE-1050 DE-473 DE-BY-UBG DE-384 DE-863 DE-BY-FWS DE-634 DE-526
owner_facet	DE-573 DE-355 DE-BY-UBR DE-1050 DE-473 DE-BY-UBG DE-384 DE-863 DE-BY-FWS DE-634 DE-526
physical	xxxii, 732 Seiten Illustrationen, Diagramme
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Oxford University Press
record_format	marc
spellingShingle	Baines, Paul 1973- Fill, Chris 1953- Rosengren, Sara 1978- Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Paul Baines, Chris Fill, Sara Rosengren
title_fullStr	Marketing Paul Baines, Chris Fill, Sara Rosengren
title_full_unstemmed	Marketing Paul Baines, Chris Fill, Sara Rosengren
title_short	Marketing
title_sort	marketing
topic	Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd
topic_facet	Marketing Management Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029454901&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT bainespaul marketing AT fillchris marketing AT rosengrensara marketing

Verfügbarkeit

‌

Inhaltsverzeichnis