Brand fans: lessons from the World's greatest sporting brands
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2017]
|
| Schlagwörter: | |
| Links: | http://swbplus.bsz-bw.de/bsz480700753cov.htm |
| Umfang: | x, 249 pages |
| ISBN: | 3319488538 9783319488530 |
Internformat
MARC
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| 245 | 1 | 0 | |a Brand fans |b lessons from the World's greatest sporting brands |c Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
| 264 | 1 | |a Cham |b Palgrave Macmillan |c [2017] | |
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Datensatz im Suchindex
| _version_ | 1818982701096501248 |
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| author | Smith, Aaron 1972- Stavros, Constantino Westberg, Kate |
| author_GND | (DE-588)171359682 |
| author_facet | Smith, Aaron 1972- Stavros, Constantino Westberg, Kate |
| author_role | aut aut aut |
| author_sort | Smith, Aaron 1972- |
| author_variant | a s as c s cs k w kw |
| building | Verbundindex |
| bvnumber | BV044017100 |
| classification_rvk | ZX 6910 |
| ctrlnum | (OCoLC)973177551 (DE-599)BSZ480700753 |
| discipline | Sport |
| format | Book |
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| id | DE-604.BV044017100 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:51:23Z |
| institution | BVB |
| isbn | 3319488538 9783319488530 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029424710 |
| oclc_num | 973177551 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | x, 249 pages |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Smith, Aaron 1972- Verfasser (DE-588)171359682 aut Brand fans lessons from the World's greatest sporting brands Aaron C.T. Smith, Constantino Stavros, Kate Westberg Cham Palgrave Macmillan [2017] x, 249 pages txt rdacontent n rdamedia nc rdacarrier Sport (DE-588)4056366-2 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Bedeutung (DE-588)4005184-5 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Sport (DE-588)4056366-2 s Wirtschaft (DE-588)4066399-1 s Bedeutung (DE-588)4005184-5 s DE-604 Unternehmen (DE-588)4061963-1 s Beziehungsmanagement (DE-588)4326109-7 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Stavros, Constantino Verfasser aut Westberg, Kate Verfasser aut Erscheint auch als Online-Ausgabe 978-3-319-48854-7 DE-576;springer image/jpeg http://swbplus.bsz-bw.de/bsz480700753cov.htm 20161212102614 Cover 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Smith, Aaron 1972- Stavros, Constantino Westberg, Kate Brand fans lessons from the World's greatest sporting brands Sport (DE-588)4056366-2 gnd Unternehmen (DE-588)4061963-1 gnd Wirtschaft (DE-588)4066399-1 gnd Bedeutung (DE-588)4005184-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4056366-2 (DE-588)4061963-1 (DE-588)4066399-1 (DE-588)4005184-5 (DE-588)4326109-7 (DE-588)4144679-3 |
| title | Brand fans lessons from the World's greatest sporting brands |
| title_auth | Brand fans lessons from the World's greatest sporting brands |
| title_exact_search | Brand fans lessons from the World's greatest sporting brands |
| title_full | Brand fans lessons from the World's greatest sporting brands Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
| title_fullStr | Brand fans lessons from the World's greatest sporting brands Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
| title_full_unstemmed | Brand fans lessons from the World's greatest sporting brands Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
| title_short | Brand fans |
| title_sort | brand fans lessons from the world s greatest sporting brands |
| title_sub | lessons from the World's greatest sporting brands |
| topic | Sport (DE-588)4056366-2 gnd Unternehmen (DE-588)4061963-1 gnd Wirtschaft (DE-588)4066399-1 gnd Bedeutung (DE-588)4005184-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Sport Unternehmen Wirtschaft Bedeutung Beziehungsmanagement Markenpolitik |
| url | http://swbplus.bsz-bw.de/bsz480700753cov.htm |
| work_keys_str_mv | AT smithaaron brandfanslessonsfromtheworldsgreatestsportingbrands AT stavrosconstantino brandfanslessonsfromtheworldsgreatestsportingbrands AT westbergkate brandfanslessonsfromtheworldsgreatestsportingbrands |