Verfügbarkeit: Social media in the marketing context

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Plume, Cherniece J. (VerfasserIn), Dwivedi, Yogesh Kumar (VerfasserIn), Slade, Emma L. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cambridge, MA Chandos Publishing [2017]
Schriftenreihe:	Chandos social media series
Schlagwörter:	Social media Marketing Social media > Economic aspects Kundenanalyse Online-Marketing Social Media
Links:	https://ebookcentral.proquest.com/lib/fhws/reader.action?docID=4697994 https://ebookcentral.proquest.com/lib/fhws/reader.action?docID=4697994 http://proquest.tech.safaribooksonline.de/9780081017579 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029379129&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Description based on online resource; title from title page (Safari, viewed November 15, 2016)
Umfang:	1 online resource (184 Seiten) illustrations
ISBN:	9780081017579 008101757X 9780081017548

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV043970542
003	DE-604
005	20170131
007	cr\|uuu---uuuuu
008	161219s2017 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d
020			\|a 9780081017579 \|c Online \|9 978-0-08-101757-9
020			\|a 008101757X \|9 0-08-101757-X
020			\|a 9780081017548 \|c Print \|9 978-0-08-101754-8
035			\|a (ZDB-32-STB)ocn964633649
035			\|a (OCoLC)964633649
035			\|a (DE-599)BVBBV043970542
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-863 \|a DE-862
084			\|a QP 650 \|0 (DE-625)141922: \|2 rvk
100	1		\|a Plume, Cherniece J. \|e Verfasser \|4 aut
245	1	0	\|a Social media in the marketing context \|b a state of the art analysis and future directions \|c Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade
264		1	\|a Cambridge, MA \|b Chandos Publishing \|c [2017]
264		4	\|c 2017
300			\|a 1 online resource (184 Seiten) \|b illustrations
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a Chandos social media series
500			\|a Description based on online resource; title from title page (Safari, viewed November 15, 2016)
650		4	\|a Social media
650		4	\|a Marketing
650		4	\|a Social media \|x Economic aspects
650	0	7	\|a Kundenanalyse \|0 (DE-588)4304338-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Online-Marketing \|0 (DE-588)7706419-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Social Media \|0 (DE-588)4639271-3 \|2 gnd \|9 rswk-swf
689	0	0	\|a Social Media \|0 (DE-588)4639271-3 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
689	1	0	\|a Social Media \|0 (DE-588)4639271-3 \|D s
689	1	1	\|a Online-Marketing \|0 (DE-588)7706419-7 \|D s
689	1	2	\|a Kundenanalyse \|0 (DE-588)4304338-0 \|D s
689	1		\|8 1\p \|5 DE-604
700	1		\|a Dwivedi, Yogesh Kumar \|4 aut
700	1		\|a Slade, Emma L. \|4 aut
856	4	0	\|u http://proquest.tech.safaribooksonline.de/9780081017579 \|x Aggregator \|z URL des Erstveröffentlichers \|3 Volltext
856	4	2	\|m HBZ Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029379129&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
912			\|a ZDB-32-STB
912			\|a ZDB-30-PQE
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-029379129
966	e		\|u https://ebookcentral.proquest.com/lib/fhws/reader.action?docID=4697994 \|l DE-863 \|p ZDB-30-PQE \|x Aggregator \|3 Volltext
966	e		\|u https://ebookcentral.proquest.com/lib/fhws/reader.action?docID=4697994 \|l DE-862 \|p ZDB-30-PQE \|x Aggregator \|3 Volltext

Datensatz im Suchindex

_version_	1819320437629255680
adam_text	Titel: Social media in the marketing context Autor: Plume, Cherniece J Jahr: 2017 CONTENTS Authors Biography ix Foreword by Professor Ben Lowe xi Foreword by Professor Ben Light xiii Preface xv Acronyms xix 1. Introduction 1 References 4 2. The New Marketing Environment 7 2.1 Stirring Up the Marketing Mix 7 2.2 Defining Social Media 10 2.3 Frameworks, Metrics, and Measurement of Social Media 11 2.4 Structure and Networks 14 2.5 Relationships 15 2.6 Co-creation 16 2.7 Power and eWOM 18 2.8 Social Commerce 20 2.9 Multiple Platforms 21 2.10 Discussion and Concluding Points 26 References 31 3. Online Brand Communities 41 3.1 The Importance of OBCs 41 3.2 Traditional Versus OBCs 43 3.3 Engagement and Interaction 45 3.4 Heterogeneity, Delocalization, and Individualized Consumers in OBCs 50 3.5 Consumption Values 55 3.6 Consumer Characteristics 56 3.7 Motivation 59 3.8 Discussion and Concluding Points 63 References 69 4. Culture 79 4.1 The Importance of Culture 79 4.2 Postmodernism 81 VII viii Contents 4.3 Consumer Culture Theory 83 4.4 Tribaiism 84 4.5 Discussion and Concluding Points 86 References 89 5, Self-Construals 93 5.1 Understanding Self-Construals 93 5.2 Differences Between the Self-Construals 97 5.3 Self-Construal in the New Marketing Environment 110 5.4 Discussion and Concluding Points 113 References 118 6, Synthesis and Discussion of Research 129 6.1 Current Research 129 6.2 Developing Research 133 6.3 Methods and Samples 136 6.4 Gaps and Areas for Future Research 140 References 145 7, Conclusion 155 Index 159
any_adam_object	1
author	Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L.
author_facet	Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L.
author_role	aut aut aut
author_sort	Plume, Cherniece J.
author_variant	c j p cj cjp y k d yk ykd e l s el els
building	Verbundindex
bvnumber	BV043970542
classification_rvk	QP 650
collection	ZDB-32-STB ZDB-30-PQE
ctrlnum	(ZDB-32-STB)ocn964633649 (OCoLC)964633649 (DE-599)BVBBV043970542
discipline	Informatik Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02737nam a2200613zc 4500</leader><controlfield tag="001">BV043970542</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170131 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">161219s2017 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780081017579</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-08-101757-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">008101757X</subfield><subfield code="9">0-08-101757-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780081017548</subfield><subfield code="c">Print</subfield><subfield code="9">978-0-08-101754-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-32-STB)ocn964633649</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)964633649</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043970542</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Plume, Cherniece J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social media in the marketing context</subfield><subfield code="b">a state of the art analysis and future directions</subfield><subfield code="c">Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, MA</subfield><subfield code="b">Chandos Publishing</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (184 Seiten)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Chandos social media series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from title page (Safari, viewed November 15, 2016)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenanalyse</subfield><subfield code="0">(DE-588)4304338-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Kundenanalyse</subfield><subfield code="0">(DE-588)4304338-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dwivedi, Yogesh Kumar</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Slade, Emma L.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://proquest.tech.safaribooksonline.de/9780081017579</subfield><subfield code="x">Aggregator</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029379129&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-32-STB</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029379129</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/fhws/reader.action?docID=4697994</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/fhws/reader.action?docID=4697994</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV043970542
illustrated	Illustrated
indexdate	2024-12-20T17:50:03Z
institution	BVB
isbn	9780081017579 008101757X 9780081017548
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029379129
oclc_num	964633649
open_access_boolean
owner	DE-863 DE-BY-FWS DE-862 DE-BY-FWS
owner_facet	DE-863 DE-BY-FWS DE-862 DE-BY-FWS
physical	1 online resource (184 Seiten) illustrations
psigel	ZDB-32-STB ZDB-30-PQE
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Chandos Publishing
record_format	marc
series2	Chandos social media series
spellingShingle	Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L. Social media in the marketing context a state of the art analysis and future directions Social media Marketing Social media Economic aspects Kundenanalyse (DE-588)4304338-0 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd
subject_GND	(DE-588)4304338-0 (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4639271-3
title	Social media in the marketing context a state of the art analysis and future directions
title_auth	Social media in the marketing context a state of the art analysis and future directions
title_exact_search	Social media in the marketing context a state of the art analysis and future directions
title_full	Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade
title_fullStr	Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade
title_full_unstemmed	Social media in the marketing context a state of the art analysis and future directions Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade
title_short	Social media in the marketing context
title_sort	social media in the marketing context a state of the art analysis and future directions
title_sub	a state of the art analysis and future directions
topic	Social media Marketing Social media Economic aspects Kundenanalyse (DE-588)4304338-0 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd
topic_facet	Social media Marketing Social media Economic aspects Kundenanalyse Online-Marketing Social Media
url	http://proquest.tech.safaribooksonline.de/9780081017579 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029379129&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT plumecherniecej socialmediainthemarketingcontextastateoftheartanalysisandfuturedirections AT dwivediyogeshkumar socialmediainthemarketingcontextastateoftheartanalysisandfuturedirections AT sladeemmal socialmediainthemarketingcontextastateoftheartanalysisandfuturedirections

Verfügbarkeit

‌

Per Fernleihe bestellen
Inhaltsverzeichnis