Social media in the marketing context a state of the art analysis and future directions - Plume, Cherniece J.; Dwivedi, Yogesh Kumar; Slade, Emma L. (Chandos Publishing, 2017)
Description based on online resource; title from title page (Safari, viewed November 15, 2016)
Keywords: Social media; Marketing; Social media -- Economic aspects; Kundenanalyse; Online-Marketing; Social Media