Market entry strategies internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China - Glowik, Mario (Oldenbourg Verlag, 2009)
Online resource; title from PDF title page (ebrary, viewed June 25, 2014)
Keywords: BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Household electronics industry; Industrial organization; International business enterprises; Multinationales Unternehmen; Wirtschaft; International business enterprises -- Asia -- Case studies -- Household electronics industry -- Asia -- Case studies -- Industrial organization -- Asia -- Case studies; Markteintrittsstrategie; Unterhaltungselektronikindustrie; Internationalisierung; Unternehmen; Asien; Europa; Fallstudiensammlung