Handbook of research on promotional strategies and consumer influence in the service sector:
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
Gespeichert in:
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of research on promotional strategies and consumer influence in the service sector |c Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
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Datensatz im Suchindex
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| indexdate | 2024-12-20T17:49:35Z |
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| publisher | Business Science Reference, an imprint of IGI Global |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spellingShingle | Handbook of research on promotional strategies and consumer influence in the service sector Consumer behavior ManagementxTechnological innovations Service industries |
| subject_GND | (DE-588)4143413-4 |
| title | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_alt | Promotional strategies and consumer influence in the service sector |
| title_auth | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_exact_search | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_full | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
| title_fullStr | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
| title_full_unstemmed | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
| title_short | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_sort | handbook of research on promotional strategies and consumer influence in the service sector |
| topic | Consumer behavior ManagementxTechnological innovations Service industries |
| topic_facet | Consumer behavior ManagementxTechnological innovations Service industries Aufsatzsammlung |
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