Buchhandelsstrategien im digitalen Markt: Reaktionen der großen Buchhandelsketten auf technologische Neuerungen

"This study seeks to discover potentially successful responses and strategic positions on the part of bookseller chains in response to disruptive innovations in business and production models. Its guiding research interest is developed through five key questions"...

Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Hiller, Simon 1983- (VerfasserIn)
Format: Hochschulschrift/Dissertation Elektronisch E-Book
Sprache:Deutsch
Veröffentlicht: Berlin De Gruyter Saur [2016]
Schriftenreihe:Schriftmedien – Kommunikations- und buchwissenschaftliche Perspektiven 5
Schlagwörter:
Links:https://doi.org/10.1515/9783110478693
https://doi.org/10.1515/9783110478693
https://doi.org/10.1515/9783110478693
https://www.degruyter.com/doi/book/10.1515/9783110478693
https://www.degruyter.com/doi/book/10.1515/9783110478693
https://www.degruyter.com/doi/book/10.1515/9783110478693
https://www.degruyter.com/doi/book/10.1515/9783110478693
https://www.degruyter.com/doi/book/10.1515/9783110478693
https://www.degruyter.com/doi/book/10.1515/9783110478693
https://www.degruyter.com/doi/book/10.1515/9783110478693
https://www.degruyter.com/doi/book/10.1515/9783110478693
https://doi.org/10.1515/9783110478693
https://www.degruyter.com/doi/book/10.1515/9783110478693
Zusammenfassung:"This study seeks to discover potentially successful responses and strategic positions on the part of bookseller chains in response to disruptive innovations in business and production models. Its guiding research interest is developed through five key questions"...
Beschreibung:Includes bibliographical references and index
Description based on online resource; title from PDF title page (publisher's Web site, viewed Nov. 7, 2016)
Umfang:1 Online-Ressource Diagramme
ISBN:9783110476484
9783110478693
DOI:10.1515/9783110478693