Stated choice methods: analysis and applications

Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pri...

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Bibliographische Detailangaben
Beteiligte Personen: Louviere, Jordan J. (VerfasserIn), Hensher, David A. 1947- (VerfasserIn), Swait, Joffre (VerfasserIn)
Weitere beteiligte Personen: Adamowicz, Wiktor (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Cambridge Cambridge University Press 2000
Schlagwörter:
Links:https://doi.org/10.1017/CBO9780511753831
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=73144
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=73144
https://doi.org/10.1017/CBO9780511753831
https://doi.org/10.1017/CBO9780511753831
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=73144
https://doi.org/10.1017/CBO9780511753831
Zusammenfassung:Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling
Beschreibung:Erscheinungsdatum laut E-Book-Frontpage: July 2010
Umfang:1 Online-Ressource (xv, 402 Seiten) Diagramme
ISBN:9780511753831
0511011725
0511031076
0511046324
0511151616
0521782759
9780511011726
9780511031076
9780511046322
9780511151613
DOI:10.1017/CBO9780511753831