Verfügbarkeit: Competing against luck | Technische Universität München

Competing against luck: the story of innovation and customer choice

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Bibliographische Detailangaben
Beteiligte Personen:	Christensen, Clayton M. 1952-2020 (VerfasserIn), Hall, Taddy (VerfasserIn), Dillon, Karen (VerfasserIn), Duncan, David S. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York, NY Harper Business [2016]
Ausgabe:	First edition
Schlagwörter:	Erfolgsfaktor Produktinnovation Kundendienst Unternehmenserfolg Kreativität Innovation Kundenorientierung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029292544&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	xix, 262 Seiten
ISBN:	9780062435613 9780062565235

Internformat

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Datensatz im Suchindex

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adam_text	CONTENTS INTRODUCTION: WHY YOU SHOULD HIRE THIS BOOK ix Stop playing the odds to get innovation right. Cede luck to your competitors—and in the process, leave them in the dust. Section i: An Introduction to Jobs Theory CHAPTER I: THE MILK SHAKE DILEMMA 3 Why is innovation so hard to predict—and sustain? Maybe we haven’t been asking the right questions. CHAPTER 2: PROGRESS, NOT PRODUCTS 21 The Theory of Jobs to Be Done explained: to elevate innovation from sheer luck to predictable, you have to understand the progress a consumer is trying to make in particular circumstances. CHAPTER 3: JOBS IN THE WILD 47 Jobs Theory transforms how you define the business you’re in, the size and shape of the market in which you compete, and who your competitors are. Southern New Hampshire University, FranklinCovey, Intuit, and a host of everyday products show just how powerful innovating around Jobs Theory can be. vi Contents Section 2: The Hard Work-and Payoff—of Applying Jobs Theory CHAPTER 4: JOB HUNTING 69 So where are all these jobs just waiting to be discovered—and how do you find them? The solution lies not in the tools you’re using, but in what you are looking for and how you piece your observations together. CHAPTER 5: HOW TO HEAR WHAT YOUR CUSTOMERS DON’T SAY 95 Customers can t always articulate what they want—their motivations are more complex and their pathways to purchase more elaborate than they can describe. But you can get to the bottom of it. What they “hire”—and equally important, what they “fire”—tells an important story. CHAPTER 6: BUILDING YOUR RESUME 123 How can you make sure your solution gets “hired” for the job? That involves more than creating a product with the right features and functionality. Truly responding to a Job to Be Done requires enabling the right experiences for your customers. And for that, customers are willing to pay a premium price. Section 3: The Jobs to Be Done Organization CHAPTER 7: INTEGRATING AROUND A JOB 151 Organizations typically structure themselves around function or business unit or geography—but true competitive advantage is built when companies optimize around the job. Integrating internal Contents vii capabilities and processes that nail a job is the mechanism by which companies can truly differentiate their product or service. CHAPTER 8: KEEPING YOUR EYE ON THE JOB 177 Even great companies can veer off course in nailing the job for their customers—and focus on nailing a job for themselves. That’s because companies fall into believing fallacies about the data they generate about their products: the Fallacy of Active Versus Passive Data, the Fallacy of Surface Growth, and the Fallacy of Conforming Data. CHAPTER 9: THE JOBS-FOCUSED ORGANIZATION 197 A well-articulated job provides a kind of “commander’s intent,” obviating the need for micromanagement because employees at all levels understand and are motivated by how the work they do fits into a larger process to help customers get their jobs done. Heres how that works at organizations such as the Mayo Clinic, the Consumer Financial Protection Bureau (CFPB), OnStar, and Deseret News—to name just a few. CHAPTER 10: FINAL OBSERVATIONS ABOUT THE THEORY OF JOBS 221 For far too long, we’ve allowed ourselves to believe that successful innovation is the result of luck. It’s time to topple that paradigm. We’ve spent twenty years gathering evidence showing that you can put your time, energy, and resources into creating competitive advantage through products and services that you can predict, in advance, that customers will be eager to hire. Leave relying on luck to the other guys. ACKNOWLEDGMENTS INDEX 235 249
any_adam_object	1
author	Christensen, Clayton M. 1952-2020 Hall, Taddy Dillon, Karen Duncan, David S.
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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
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isbn	9780062435613 9780062565235
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029292544
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spellingShingle	Christensen, Clayton M. 1952-2020 Hall, Taddy Dillon, Karen Duncan, David S. Competing against luck the story of innovation and customer choice Erfolgsfaktor (DE-588)4197034-2 gnd Produktinnovation (DE-588)4047346-6 gnd Kundendienst (DE-588)4135134-4 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Kreativität (DE-588)4032903-3 gnd Innovation (DE-588)4027089-0 gnd Kundenorientierung (DE-588)4316837-1 gnd
subject_GND	(DE-588)4197034-2 (DE-588)4047346-6 (DE-588)4135134-4 (DE-588)4223768-3 (DE-588)4032903-3 (DE-588)4027089-0 (DE-588)4316837-1
title	Competing against luck the story of innovation and customer choice
title_auth	Competing against luck the story of innovation and customer choice
title_exact_search	Competing against luck the story of innovation and customer choice
title_full	Competing against luck the story of innovation and customer choice Clayton M. Christensen, Teddy Hall, Karen Dillon, and David S. Duncan
title_fullStr	Competing against luck the story of innovation and customer choice Clayton M. Christensen, Teddy Hall, Karen Dillon, and David S. Duncan
title_full_unstemmed	Competing against luck the story of innovation and customer choice Clayton M. Christensen, Teddy Hall, Karen Dillon, and David S. Duncan
title_short	Competing against luck
title_sort	competing against luck the story of innovation and customer choice
title_sub	the story of innovation and customer choice
topic	Erfolgsfaktor (DE-588)4197034-2 gnd Produktinnovation (DE-588)4047346-6 gnd Kundendienst (DE-588)4135134-4 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Kreativität (DE-588)4032903-3 gnd Innovation (DE-588)4027089-0 gnd Kundenorientierung (DE-588)4316837-1 gnd
topic_facet	Erfolgsfaktor Produktinnovation Kundendienst Unternehmenserfolg Kreativität Innovation Kundenorientierung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029292544&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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