Storytelling-case archetype decoding and assignment manual (SCADAM):

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories...

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Beteilige Person: Woodside, Arch G. 1943- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Bradford, West Yorkshire Emerald Group Publishing Limited 2016
Schriftenreihe:Advances in Culture, Tourism and Hospitality Research v.11
Zusammenfassung:Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell
Beschreibung:Description based on publisher supplied metadata and other sources
Umfang:1 online resource (389 pages)
ISBN:9781785602160
1785602160