Employer Brand Management: Practical Lessons from the World's Leading Employers
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, mo...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Somerset
Wiley
2014
|
| Ausgabe: | 1st ed |
| Schlagwörter: | |
| Zusammenfassung: | Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 online resource (319 pages) |
| ISBN: | 9781118898505 9781118898529 |
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| 520 | |a Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience | ||
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| author | Mosley, Richard |
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| dewey-full | 658.3/01 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.3/01 |
| dewey-search | 658.3/01 |
| dewey-sort | 3658.3 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV043611203 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:40:58Z |
| institution | BVB |
| isbn | 9781118898505 9781118898529 |
| language | English |
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| oclc_num | 881318369 |
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| spelling | Mosley, Richard Verfasser aut Employer Brand Management Practical Lessons from the World's Leading Employers 1st ed Somerset Wiley 2014 © 2014 1 online resource (319 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience Branding (Marketing) Corporate culture Corporate image Employees -- Recruiting Personnel management Personalmarketing (DE-588)4260586-6 gnd rswk-swf Personalmarketing (DE-588)4260586-6 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Mosley, Richard Employer Brand Management : Practical Lessons from the World's Leading Employers 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mosley, Richard Employer Brand Management Practical Lessons from the World's Leading Employers Branding (Marketing) Corporate culture Corporate image Employees -- Recruiting Personnel management Personalmarketing (DE-588)4260586-6 gnd |
| subject_GND | (DE-588)4260586-6 |
| title | Employer Brand Management Practical Lessons from the World's Leading Employers |
| title_auth | Employer Brand Management Practical Lessons from the World's Leading Employers |
| title_exact_search | Employer Brand Management Practical Lessons from the World's Leading Employers |
| title_full | Employer Brand Management Practical Lessons from the World's Leading Employers |
| title_fullStr | Employer Brand Management Practical Lessons from the World's Leading Employers |
| title_full_unstemmed | Employer Brand Management Practical Lessons from the World's Leading Employers |
| title_short | Employer Brand Management |
| title_sort | employer brand management practical lessons from the world s leading employers |
| title_sub | Practical Lessons from the World's Leading Employers |
| topic | Branding (Marketing) Corporate culture Corporate image Employees -- Recruiting Personnel management Personalmarketing (DE-588)4260586-6 gnd |
| topic_facet | Branding (Marketing) Corporate culture Corporate image Employees -- Recruiting Personnel management Personalmarketing |
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