Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
and data exploring how and why consumers navigate across screens as well as real-world examples of consumer-centric multi-screen marketing from companies of all sizes embracing the change. For marketers looking to remain effective in the digital age, Multi-screen Marketing: The Seven Things You Need...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Somerset
Wiley
2014
|
| Edition: | 1st ed |
| Subjects: | |
| Summary: | and data exploring how and why consumers navigate across screens as well as real-world examples of consumer-centric multi-screen marketing from companies of all sizes embracing the change. For marketers looking to remain effective in the digital age, Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones explains how a consumer-centric multi-screen strategy not only simplifies an overly complex and constantly changing marketing landscape, but leads to multi-screen campaigns that connect consumers to brands in meaningful, enduring ways |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (268 pages) |
| ISBN: | 9781118900765 9781118899021 |
Staff View
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| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
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| spelling | Hritzuk, Natasha Verfasser aut Multiscreen Marketing The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones 1st ed Somerset Wiley 2014 © 2014 1 online resource (268 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources and data exploring how and why consumers navigate across screens as well as real-world examples of consumer-centric multi-screen marketing from companies of all sizes embracing the change. For marketers looking to remain effective in the digital age, Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones explains how a consumer-centric multi-screen strategy not only simplifies an overly complex and constantly changing marketing landscape, but leads to multi-screen campaigns that connect consumers to brands in meaningful, enduring ways Gesellschaft Electronic commerce -- Social aspects Internet marketing -- Social aspects Telemarketing (DE-588)4215401-7 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Telemarketing (DE-588)4215401-7 s Neue Medien (DE-588)4196910-8 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s 2\p DE-604 Electronic Commerce (DE-588)4592128-3 s 3\p DE-604 Jones, Kelly Sonstige oth Erscheint auch als Druck-Ausgabe Hritzuk, Natasha Multiscreen Marketing : The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hritzuk, Natasha Multiscreen Marketing The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones Gesellschaft Electronic commerce -- Social aspects Internet marketing -- Social aspects Telemarketing (DE-588)4215401-7 gnd Neue Medien (DE-588)4196910-8 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4215401-7 (DE-588)4196910-8 (DE-588)4592128-3 (DE-588)7706419-7 |
| title | Multiscreen Marketing The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones |
| title_auth | Multiscreen Marketing The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones |
| title_exact_search | Multiscreen Marketing The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones |
| title_full | Multiscreen Marketing The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones |
| title_fullStr | Multiscreen Marketing The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones |
| title_full_unstemmed | Multiscreen Marketing The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones |
| title_short | Multiscreen Marketing |
| title_sort | multiscreen marketing the seven things you need to know to reach your customers across tvs computers tablets and mobile phones |
| title_sub | The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones |
| topic | Gesellschaft Electronic commerce -- Social aspects Internet marketing -- Social aspects Telemarketing (DE-588)4215401-7 gnd Neue Medien (DE-588)4196910-8 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Gesellschaft Electronic commerce -- Social aspects Internet marketing -- Social aspects Telemarketing Neue Medien Electronic Commerce Online-Marketing |
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