Verfügbarkeit: Marketing theory | Technische Universität München

Marketing theory: a student text

Gespeichert in:

Bibliographische Detailangaben
Weitere beteiligte Personen:	Baker, Michael John 1935- (HerausgeberIn), Saren, Michael (HerausgeberIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Los Angeles Sage [2016]
Ausgabe:	3rd edition
Schlagwörter:	Marketingtheorie Aufsatzsammlung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029004927&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	xix, 520 Seiten
ISBN:	9781473904002 9781473904019

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV043590504
003	DE-604
005	20160927
007	t\|
008	160608s2016 xx \|\|\|\| 00\|\|\| eng d
020			\|a 9781473904002 \|c hardback \|9 978-1-47390-400-2
020			\|a 9781473904019 \|c paperback \|9 978-1-47390-401-9
035			\|a (OCoLC)951536413
035			\|a (DE-599)BVBBV043590504
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-1050 \|a DE-83 \|a DE-573 \|a DE-N2
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
245	1	0	\|a Marketing theory \|b a student text \|c edited by Michael J. Baker & Michael Saren
250			\|a 3rd edition
264		1	\|a Los Angeles \|b Sage \|c [2016]
264		4	\|c © 2016
300			\|a xix, 520 Seiten
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Marketingtheorie \|0 (DE-588)4168911-2 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
689	0	0	\|a Marketingtheorie \|0 (DE-588)4168911-2 \|D s
689	0		\|5 DE-604
700	1		\|a Baker, Michael John \|d 1935- \|0 (DE-588)128372443 \|4 edt
700	1		\|a Saren, Michael \|0 (DE-588)133101878 \|4 edt
856	4	2	\|m SWB Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029004927&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-029004927

Datensatz im Suchindex

_version_	1819315155416121344
adam_text	LIST OF CONTRIBUTORS PREFACE VIA XVIII PART ONE: OVERVIEW OF MARKETING THEORY 1 MARKETING: PHILOSOPHY OR FUNCTION? MICHAEL J. BAKER 2 MARKETING THEORY MICHAEL SAREN 3 A HISTORY OF HISTORICAL RESEARCH IN MARKETING D.G. BRIAN JONES AND MARK TADAJEWSKI 4 MARKETING ETHICS PATRICK E. MURPHY AND KELLY D. MARTIN 1 3 31 60 90 PART TWO: DISCIPLINARY UNDERPINNINGS OF MARKETING THEORY 5 THE ECONOMICS BASIS OF MARKETING RICHARD]. VAREY 109 111 VI MARKETING THEORY: A STUDENT TEXT 6 THE PSYCHOLOGICAL BASIS OF MARKETING 137 ALLAN J. KIMMEL 7 THE SOCIOLOGICAL BASIS OF MARKETING 160 KJELL GMNHAUG AND INGEBORG ASTRID KLEPPE 8 CULTURAL ASPECTS OF MARKETING 180 KAM-HON LEE AND CASS SHUM PART THREE: THEORIES OF MARKETING MANAGEMENT AND STRATEGY 197 9 THE MARKETING MIX - A HELICOPTER VIEW 199 WALTER VAN WATERSCHOOT, THOMAS FOSCHT, MARION BRANDSTAETTER AND ANDREAS B. EISINGERICH 10 MARKETING STRATEGY 224 ROBIN WENSLEY 11 MARKET SEGMENTATION AND SEGMENT STRATEGY 251 SALLY DIBB AND LYNDON SIMKIN PART FOUR: THEORETICAL SUB-AREAS OF MARKETING 283 12 CONSUMER BEHAVIOUR 285 MARGARET K. HOGG AND ROB LAIVSON 13 MARKETING COMMUNICATIONS IN A DIGITAL WORLD 318 JULIA WOLNY 14 THEORIES OF VALUE AND BRAND EQUITY 344 MARK S. GLYNN AND RODERICK J. BRODIE 15 INNOVATION AND NEW PRODUCT DEVELOPMENT 36L SUSAN HART 16 RELATIONSHIPS AND NETWORKS 387 KRISTIAN MB LLER 17 THEORIES OF RETAILING 415 CHRISTOPHER MOORE AND STEPHEN DOYLE CONTENTS VII PART FIVE: THEORIES OF SERVICE IN MARKETING 433 18 THE NEW SERVICE MARKETING . 435 EVERT GUMMESSON 19 SERVICE-DOMINANT LOGIC 458 STEPHEN L. VARGO, ROBERT F. LUSCH AND KAISA KOSKELA-HUOTARI PART SIX: MARKETING THEORY, SOCIETY AND THE ENVIRONMENT 477 20 SOCIAL MARKETING THEORY 479 SHARYN RUNDLE-THIELE 21 SUSTAINABLE MARKETING 492 WILLIAM E. KILBOUME AND ANASTASIA THYROFF INDEX
any_adam_object	1
author2	Baker, Michael John 1935- Saren, Michael
author2_role	edt edt
author2_variant	m j b mj mjb m s ms
author_GND	(DE-588)128372443 (DE-588)133101878
author_facet	Baker, Michael John 1935- Saren, Michael
building	Verbundindex
bvnumber	BV043590504
classification_rvk	QP 600
ctrlnum	(OCoLC)951536413 (DE-599)BVBBV043590504
discipline	Wirtschaftswissenschaften
edition	3rd edition
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01441nam a2200373zc 4500</leader><controlfield tag="001">BV043590504</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160927 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">160608s2016 xx \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781473904002</subfield><subfield code="c">hardback</subfield><subfield code="9">978-1-47390-400-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781473904019</subfield><subfield code="c">paperback</subfield><subfield code="9">978-1-47390-401-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)951536413</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043590504</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing theory</subfield><subfield code="b">a student text</subfield><subfield code="c">edited by Michael J. Baker & Michael Saren</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3rd edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles</subfield><subfield code="b">Sage</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xix, 520 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Baker, Michael John</subfield><subfield code="d">1935-</subfield><subfield code="0">(DE-588)128372443</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Saren, Michael</subfield><subfield code="0">(DE-588)133101878</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">SWB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029004927&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029004927</subfield></datafield></record></collection>
genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV043590504
illustrated	Not Illustrated
indexdate	2024-12-20T17:40:31Z
institution	BVB
isbn	9781473904002 9781473904019
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029004927
oclc_num	951536413
open_access_boolean
owner	DE-1050 DE-83 DE-573 DE-N2
owner_facet	DE-1050 DE-83 DE-573 DE-N2
physical	xix, 520 Seiten
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Sage
record_format	marc
spellingShingle	Marketing theory a student text Marketingtheorie (DE-588)4168911-2 gnd
subject_GND	(DE-588)4168911-2 (DE-588)4143413-4
title	Marketing theory a student text
title_auth	Marketing theory a student text
title_exact_search	Marketing theory a student text
title_full	Marketing theory a student text edited by Michael J. Baker & Michael Saren
title_fullStr	Marketing theory a student text edited by Michael J. Baker & Michael Saren
title_full_unstemmed	Marketing theory a student text edited by Michael J. Baker & Michael Saren
title_short	Marketing theory
title_sort	marketing theory a student text
title_sub	a student text
topic	Marketingtheorie (DE-588)4168911-2 gnd
topic_facet	Marketingtheorie Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029004927&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT bakermichaeljohn marketingtheoryastudenttext AT sarenmichael marketingtheoryastudenttext

Verfügbarkeit

‌

Inhaltsverzeichnis