The Quintessence of Strategic Management What You Really Need to Know to Survive in Business - Kotler, Philip 1931-; Berger, Roland 1937-; Bickhoff, Nils 1969- (Springer, 2016)
Keywords: Business; Marketing; Entrepreneurship; Leadership; Organization; Planning; Engineering economics; Engineering economy; Business and Management; Business Strategy/Leadership; Engineering Economics, Organization, Logistics, Marketing; Führung; Wirtschaft; Wettbewerbsvorteil; Strategisches Management