Effectual entrepreneurship:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2017
|
| Ausgabe: | Second edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028978455&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index. - First published 2011 |
| Umfang: | xii, 312 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781138923775 9781138923782 |
Internformat
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| _version_ | 1821933261100679168 |
| adam_text | Titel: Effectual entrepreneurship
Autor: Read, Stuart
Jahr: 2017
Acknowledgments
Introduction: The science of entrepreneurship
How to use this book
vii
ix
xi
PART 1
What we know about entrepreneurs and
entrepreneurship 1
1 Roadmaps, myths, and the Bahamas 2
2 Good ideas are everywhere 11
3 Most ventures require little startup capital 20
4 Fail cheap and learn quickly 29
5 The plunge doesn t have to be a plunge at all 45
PART II
How (expert) entrepreneurs think 57
6 Prediction, risk, and uncertainty 58
7 Opportunities are created as well as discovered 72
8 Managing uncertainty through control 82
9 The effectual logic of expert entrepreneurs 95
PART III
The nuts and bolts of venturing:
Effectuation in action 109
10 The bird-in-hand principle: Start with what you have 110
11 Transforming means into something valuable 124
12 The affordable loss principle: Risk little, fail cheap 136
13 Using slack for bootstrap financing 149
14 The crazy quilt principle: Form partnerships 158
15 Asking potential partners to make commitments 167
16 The lemonade principle: Leverage surprise 180
17 Putting it together: The effectuation process 194
PART IV
I am an entrepreneur now: How far can I go? 201
18 Ownership, equity, and control: Manage stakeholders 203
19 Business plans and business models 221
20 The venture grows up: Create an entrepreneurial culture 237
PART V
Applications of effectuation 251
21 Brand as venture identity: Marketing you 252
22 Technology 265
23 Entrepreneurship as a technology for social change 277
Conclusion 289
Directory of Practically Speaking sections by topic 291
Image acknowledgments 295
Bibliography 297
Index 304
|
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| language | English |
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| title | Effectual entrepreneurship |
| title_auth | Effectual entrepreneurship |
| title_exact_search | Effectual entrepreneurship |
| title_full | Effectual entrepreneurship Stuart Read, Saras Sarasvathy, Nick Dew, and Robert Wiltbank |
| title_fullStr | Effectual entrepreneurship Stuart Read, Saras Sarasvathy, Nick Dew, and Robert Wiltbank |
| title_full_unstemmed | Effectual entrepreneurship Stuart Read, Saras Sarasvathy, Nick Dew, and Robert Wiltbank |
| title_short | Effectual entrepreneurship |
| title_sort | effectual entrepreneurship |
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|---|---|
| Exemplar 1 | Nicht ausleihbar Am Standort |