The strategic management of information systems: building a digital strategy
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Bibliographische Detailangaben
Vorheriger Titel:Ward, John ; Peppard, Joe
Beteiligte Personen: Peppard, Joe (VerfasserIn), Ward, John 1947- (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Chichester, West Sussex, United Kingdom Wiley [2016]
Ausgabe:Fourth Edition
Schlagwörter:
Links:https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028946218&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028946218&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:Revised edition of the authors' Strategic planning for information systems, 2002. - Includes bibliographical references and index
"A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required."
Umfang:xvi, 483 Seiten Diagramme
ISBN:9780470034675
047003467X
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