Verfügbarkeit: Handbook of research on global fashion management and merchandising

Handbook of research on global fashion management and merchandising:

"This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"...

Gespeichert in:

Bibliographische Detailangaben
Weitere beteiligte Personen:	Vecchi, Alessandra (HerausgeberIn), Buckley, Chitra 1959- (HerausgeberIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Hershey Business Science Reference [2016]
Schriftenreihe:	Advances in logistics, operations, and management science (ALOMS)
Schlagwörter:	Fashion merchandising Business logistics Branding (Marketing) Management Marketing Bekleidungsindustrie Aufsatzsammlung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028904259&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028904259&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Zusammenfassung:	"This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"...
Beschreibung:	Includes bibliographical references and index
Umfang:	XXXV, 862 Seiten
ISBN:	9781522501107

Internformat

MARC


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Datensatz im Suchindex

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adam_text	HANDBOOK OF RESEARCH ON GLOBAL FASHION MANAGEMENT AND MERCHANDISING / / / : : : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS ^^ - CRM IN FASHION RETAI L: BUILDING STORE LOYALTY THROUGH STORE TRUST THE CHALLENGE OF SUSTAINABILITY WITHIN THE ITALIAN FASHION SYSTEM FASHION BRAND MANAGEMENT : FASHIONING VALUE THROUGH CSR INTERNATIONAL EVIDENCE THE IMPACT OF E-COMMERCE ON THE CLOTHING RETAILERS : STUDIES ON CHINESE COMPANIES THE ROLE OF CROSS-COUNTRY DIFFERENCES IN INTERNATIONAL FASHION RETAILING : E-COMMERCE DEVELOPMENT IN SPAIN AND THE UK FASHION AND SOCIAL MEDIA : SOME ILLUSTRATIVE EVIDENCE FROM ITALIAN LUXURY BRANDS THE RUSSIAN LUXURY FASHION GOODS MARKET : DEVELOPMENT AND PERSPECTIVES SUPPLYING WHAT? : AN ANALYSIS OF THE FASHION APPAREL PRODUCTION IN BRAZIL BENETTON S RESPONSE TO THE INCREASING GLOBAL COMPETITION DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT. Table of Contents Foreword.... Preface..... Introduction Section 1 Creativity and Innovation Chapter 1 Visionary Leadership: Learning from Exemplary Organizations....................... Karen Miller, University of Cambridge, UK Chapter 2 Organizational Leadership and Resources in Driving Creativity and Innovation...... Wiboon Kittilaksanawong, Saitama University, Japan Chapter 3 The Blending of Luxury Fashion Brands and Contemporary Art: A Global Strategy for Value Creation........................................................................ Federica Codignola, Universita degli Studi di Milano - Bicocca, Italy Elisa Rancati, Universita degli Studi di Milano - Bicocca, Italy Section 2 Strategic Fashion Management Chapter 4 Strategic Fashion Management: Influential Factors in Strategy Implementation Reza Aboutalebi, Royal Holloway University of London, UK Hui Tan, Royal Holloway University of London, UK Romano Dyerson, Royal Holloway University of London, UK Chapter 5 Entrepreneurial or Not? Asymmetrical Business Models of UK Fashion Micro-Enterprises Chitra Buckley, London College of Fashion, UK Chapter 6 ^ j 134 Trade Policy and Its Implications for Sourcing Fashion Goods.............................. Louise Curran, Toulouse Business School, France Chapter 7 The Luxury Market in the Fashion Industry: A Conceptual Segmentation Sonja Christina Sperber, University of Bamberg, Germany Chapter 8 Fast Fashion Business Model: An Overview...........-............. Elisa Arrigo, University of Milan-Bicocca, Italy Section 3 The Implementation of Fashion Technology Chapter 9 Fashion Blog’s Engagement in the Customer Decision Making Process............ Teresa Sadaba, ISEM Fashion Business School-University of Navarra, Spain Patricia SanMiguel, ISEM Fashion Business School-University of Navarra, Spain Chapter 10 Fashion-Technology and Change in Product Development and Consumption for the High-end Menswear Sector: A Study Utilizing a 3D-4C’s Process Model..................................231 Frances Ross, London College of Fashion, UK Chapter 11 How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail............................................................................261 Fanke Peng, University of Canberra, Australia Alessandra Vecchi, University of the Arts London, UK Mouhannad Al-Sayegh, University of the Arts London, UK Susan Hamilton, University of the Arts London, UK Chapter 12 Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing.......................................................... Tugge Ozansoy (fadirci, Yildiz Technical University, Turkey §irin Gizem Kose, Yildiz Technical University, Turkey Chapter 13 TechCouturism, an Alternative Showcase for New Fashion Designers................... Cristiano Carciani, Universidad del Turabo, Puerto Rico Luca Bagnaschino, Universidad del Turabo, Puerto Rico Chapter 14 Fusion of Artisan and Virtual: Fashion’s New World Opportunities...................... Karen Webster, RMIT Fashion and Textiles, Australia Section 4 Fashion Retail and Its More Recent Dynamics Chapter 15 Store Openings and Sourcing Strategies in the Internationalization of Fashion Industrial Retailor s -4 Simone Guercini, University of Florence, Italy Matilde Milanesi, University of Florence, Italy Chapter 16 Omnichannel Fashion Retail and Channel Integration: The Case of Department Stores......... ws Anthony Kent, Nottingham Trent University, UK Marco Vianello, Tomorrow Ltd, Italy Marta Blazquez Cano, University of Manchester, UK Eva Helberger, University of the Arts, UK Chapter 17 Multi-Sensory Fashion Retail Experiences: The Impact of Sound, Smell, Sight and Touch on Consumer Based Brand Equity............................................................... 4 2i) Bethan Alexander, London College of Fashion, UK Karinna Nobbs, British School of Fashion, UK Chapter 18 Brand Experiences, Retail Scenarios, and Brand Images in the Fashion Industry............. 444 Manuela Valta, University of Udine, Italy Donata Vianelli, University of Trieste, Italy Section 5 CSR and Sustainability Chapter 19 Slow Fashion and Sustainability: The Luxury Impact........................................... Hakan Karaosman, Politécnico di Milano, Italy Alessandro Brun, Politécnico di Milano, Italy Gustavo Morales-Alonso, Universidad Politécnica de Madrid, Spain Chapter 20 The Myth of Sustainability in Fashion Supply Chains..........................................-41 Hakan Karaosman, Politécnico di Milano, Italy Universidad Politécnica de Madrid, Spain Alessandro Brun, Politécnico di Milano, Italy Chapter 21 CRM in Fashion Retail: Building Store Loyalty through Store Trust............................W Sandro Castaldo, SDA Bocconi University, Italy Monica Grosso, EMLYON Business School, France Chapter 22 ^ 532 The Challenge of Sustainability within the Italian Fashion System........................... Alessandro Da Giau, University of Padova, Italy Andrea Lion, University of Padova, Italy Laura Macchion, University of Padova, Italy Maria Caridi, Politécnico di Milano, Italy Romeo Bandinelli, University of Florence, Italy Federico Caniato, Politécnico di Milano, Italy Romano Cappellari, University of Padova, Italy Pamela Danese, University of Padova, Italy Virginia Fani, University of Florence, Italy Rinaldo Rinaldi, University of Florence, Italy Andrea Vinelli, University of Padova, Italy Chapter 23 Fashion Brand Management: Fashioning Value through CSR......................................560 Elaine Laidlaw Ritch, Glasgow Caledonian University, UK Section 6 International Evidence Chapter 24 The Impact of E-Commerce on the Clothing Retailers: Studies on Chinese Companies......593 Tianlong Ge, Xi’an Jiaotong-Liverpool University, China Zheng Liu, Xi’an Jiaotong-Liverpool University, China Lei Ma, Nanjing University of Science Technology, China Chapter 25 The Role of Cross-Country Differences in International Fashion Retailing: E-Commerce Development in Spain and the UK.............................................................622 Marta Blazquez Cano, University of Manchester, UK Chapter 26 Fashion and Social Media: Some Illustrative Evidence from Italian Luxury Brands.............649 Hanna Kontu, London College of Fashion, UK Alessandro Vecchi, London College of Fashion, UK Chapter 27 The Luxury Fashion Market in Russia: Evolution and Future Opportunities.......................670 Cesare Amatulli, University of Bari, Italy Matteo De Angelis, LU1SS University, Italy Irina Bugakova, LUISS University, Italy Emanuela Stagno, LUISS University, Italy Gianluigi Guido, University of Salento, Italy Chapter 2H SuppKint: What * An AnuNsisot the 1 ashton Apparel Rnshietion m Hra/il M(it( do Mai htuln R ? u . If RS ( timpus Rrshfi^ii. Hm. il Yfda S trskt Jr St u:tt. C/i/w/iov Chapter 2) Benetton s Response to the Incieasme (ilohal ( ompetiiion 71 ,s Wilrntma Wi/ltu. l nt t rut of /rul AUsuirulnt l rain. I tu rr it of Uniterm. Ifnh ( ompilatinn of References 7K About the Contributors...................................................................N47 Index....................................................................................H5H
any_adam_object	1
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dewey-full	746.9/2068
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dewey-tens	740 - Graphic arts and decorative arts
discipline	Kunstgeschichte Wirtschaftswissenschaften
format	Book
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spellingShingle	Handbook of research on global fashion management and merchandising Fashion merchandising Business logistics Branding (Marketing) Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4005382-9 (DE-588)4143413-4
title	Handbook of research on global fashion management and merchandising
title_auth	Handbook of research on global fashion management and merchandising
title_exact_search	Handbook of research on global fashion management and merchandising
title_full	Handbook of research on global fashion management and merchandising Alessandra Vecchi, London College of Fashion, U.K. ; Chitra Buckley, London College of Fashion, U.K.
title_fullStr	Handbook of research on global fashion management and merchandising Alessandra Vecchi, London College of Fashion, U.K. ; Chitra Buckley, London College of Fashion, U.K.
title_full_unstemmed	Handbook of research on global fashion management and merchandising Alessandra Vecchi, London College of Fashion, U.K. ; Chitra Buckley, London College of Fashion, U.K.
title_short	Handbook of research on global fashion management and merchandising
title_sort	handbook of research on global fashion management and merchandising
topic	Fashion merchandising Business logistics Branding (Marketing) Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd
topic_facet	Fashion merchandising Business logistics Branding (Marketing) Management Marketing Bekleidungsindustrie Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028904259&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028904259&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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