Market entry strategies: internationalization theories, concepts and cases of Asian high-technology firms
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin ; Bosten
De Gruyter Oldenbourg
[2016]
|
| Edition: | 2nd, revised and updated edition |
| Subjects: | |
| Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=5145884&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028866511&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Physical Description: | X, 241 Seiten Illustrationen, Diagramme |
| ISBN: | 9783110425925 9783110439885 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1826219996989095936 |
|---|---|
| adam_text |
CONTENTS
INTRODUCTION -
YYX
1 HOW TO COMBINE THEORY AND BUSINESS PRACTICE? _ 1
1.1 ABOUT THEORY -
1
1.2 QUALITATIVE, QUANTITATIVE, AND MIXED RESEARCH METHODS -
2
1.3 CASES STUDIES: WHY, HOW, AND WHAT? - 5
1.4 THE CASE STUDY OF PANASONIC
YY
DO YOU BELIEVE IN ITS FUTURE
BUSINESS? -
9
1.4.1 COMPANY BACKGROUND - 9
1.4.2 THE MARKET AT THE BEGINNING OF THE 21ST CENTURY -
11
1.4.3 WHAT COMES NEXT? -
12
BIBLIOGRAPHY -
16
2 INTERNATIONALIZATION THEORIES -
19
2.1 THE INTERNATIONAL PRODUCT USE-CYCLE THEORY -
19
2.1.1 MARKET ENTRY ACCORDING TO THE PRODUCT LIFE-CYCLE PHASE -
19
2.1.2 REVIEW OF VERNON'S MODEL - 21
2.2 LOCATION CONCEPTS -
22
2.2.1 HISTORICAL FOUNDATIONS - 22
2.2.2 LOCATION FACTORS
YY
24
9 9 91 THE MACRO ENVIRONMENT - 24
2.2.2.2 THE INDUSTRY ENVIRONMENT -
27
2.2.2.3 THE CASE STUDY OF SHARP (JAPAN): LEADER IN LIQUID CRYSTAL
DISPLAY TECH-
NOLOGY - AND THEN? -
30
2.2.2.3.1 COMPANY ORIGINS - 30
2.2.2.3.2 TECHNOLOGICAL PIONEER IN LCD TECHNOLOGY -
30
2.2.2.3.3 THE DEVELOPMENT OF SHARP'S OPERATYYONS YYN EUROPE - 35
2.2.3 THE DIAMOND MODEL - 40
2.2.4 REVIEW OF THE LOCATION CONCEPTS -
4
YY
2.2.5 CASE STUDY: MARKET ENTRY OF ASIAN HIGH-TECHNOLOGY FIRMS IN
EUROPE- 45
2.2.5.1 LOCATION-SPEDFIC MACRO ANALYSIS
-
45
2.2.5.2 BUSINESS ACTIVITIES OF HGH-TECH F
YY
YY
MS FROM THE FAR EAST: A COUNTRY
PERSPECTIVE _ 47
2.3 THE INTERNALIZATION THEORY - 54
2.3.1 THE ISSUE OF TRANSACTION COSTS - 54
2.3.2 EMERGENCE OF MULTINATIONAL ENTERPRISES - 57
2.3.3 REVIEW OF THE INTERNALIZATION THEORY - 58
2.4 THE ECLECTIC PARADIGM
-
60
2.4.1 ADVANTAGE CATEGORIES - 60
1YY.1
2.4.3
2.5
2.5.1
2.5.2
2.6
2
.
6.1
2
.
6
.
1.1
2.6.1.2
2.6.1.3
2.6.1.3.1
2.6.1.3.2
2.6.1.3.3
2.6.1.3.4
2.6.1.3.5
2.6.1.3.6
2.6.1.4
2.6.1.5
2
.
6
.
1.6
2.6.1.7
2
.
6.2
2
.
6
.
2.1
2
.
6
.
2.2
2
.
6
.
2.3
YY
.
YY
.
YY
YY
2.6.2.5
2
.
6
.
2.6
2.6.2.7
2.7
MARKET ENTRY STRATEGY ACCORDING TO ADVANTAGE CATEGORIES -
62
REVYYEW OF THE ECLECTIC PARADIGM
-
63
THE UPPSALA MODEL OF INTERNATIONALIZATION _ 64
INCREMENTAL MARKET ENTRY THROUGH ACCUMULATED KNOWLEDGE
YY
64
REVIEW OF THE UPPSALA MODEL
-
68
NETWORK THEORY OF INTERNATIONALIZATION - 70
INTER-ORGANIZATIONAL RELATIONSHIPS _ 70
THE IMPACT OF THE RESOURCE-BASED VIEW - 71
RESOURCES AND DYNAMIC CAPABILITIES -
73
THE CASE STUDY OF SONY: RESOURCES RESHUFFLED - DYNAMIC CAPABILITIES
DISAPPEARED? -
COMPANY ORIGINS (THE PERIOD FROM 1945 UNT" THE 1980S) -
74
DYYVE
YY
SYYFYYCATYYON TOWARDS MOVIE AND ENTERTAINMENT _ 76
LOSS OF CORE COMPETENCIES IN ELECTRONICS - 77
ACCESS TO LCD TECHNOLOGY THROUGH INTER-ORGANIZATIONAL
RELATIONSHIPS -
79
MARKET ENTRY STRATEGIES FOR EUROPE AS PART OF A GLOBAL VALUE
CHAIN -
81
HOW ABOUT THE FUTURE? - 84
THE APPROACH OF JOHANSON AND MATTSSON -
86
THE CONCEPT OF JOHANSON AND VAHINE -
88
REVIEW OR INTER-ORGANIZATIONAL NETWORK POSITIONING APPROACH-
- 91
THE CASE STUDY OF HAIER (CHYYNA) - LEARNING BY IMITATION
-
92
INTERPERSONAL RELATIONSHIPS APPROACH -
95
EARLY INTERNATIONALIZATION OF THE FIRM _ 95
THE DIMENSION OF TIME - 97
TOWARDS A CONCEPTUALIZED MODEL TYPOLOGY OF INTERNATIONAL NEW VEN
TURES AND BORN GLOBAL FIRMS -
102
THE PHENOMENON OF THE .BON AGAIN GLOBAL. -
105
INDIVIDUAL AND CORPORATE INTERNATIONAL ENTREPRENEURSHIP -
106
REVIEW OF THE INTERNATIONAL NEW VENTURE, BORN GLOBAL, AND ENTREPRE
NEURIAL CONCEPTS -
107
THE CASE OF XLAOMI
YY
AN EARLY INTERNATIONALIZER - MADE IN
CHINA -
109
SUMMARY OF INTERNATIONALIZATION THEORIES _ 110
BIBLIOGRAPHY -
116
3 MARKET ENTRY STRATEGIES -
130
3.1 ABOUT STRATEGY AND INTERNATIONALIZATION
YY
130
3.2 CASE STUDY: THE GLOBA. STRATEG CONCEPT OF SAMSUNG -
133
3.2.1 SAMSUNG MANAGEMENT PHILOSOPHY - HISTORY AND TODAY -
133
3.2.2 STRATEGIC RELATIONSHIP BUILDING -
137
3.2.3 DIVERSIFIED ORGANIZATION -
140
3.2.4 THE STRATEGY OF VERTICAL INTEGRATION OF SAMSUNG ELECTRONICS _ 145
3.2.5 INTERNATIONAL BUSINESS EXPANSION -
150
3.2.6 PRODUCT DESIGN, RESEARCH
YY
AND DEVELOPMENT -
151
3.3 FOREIGN MARKET ENTRY STRATEGIES -
156
3.3.1 CONTRACTUAL MODES OF MARKET ENTRY -
156
3.3.1.1 INDIRECT AND DIRECT PXNNRT -
1S6
3.3.1.2 CONTRACT MANUFACTURING -
159
3.3.1.2.1 HOW IT WORKS? -
159
3.3.1.2.2 THE CASE STUDY OF FOXCONN/HON HAI PRECISION INDUSTRY COMPANY
(TAIWAN) -
162
3.3.1.3 LICENSING -
164
3.3.1.4 FRANCHISING -
166
3.3.1.5 MANAGEMENT CONTRACTS -
167
3.3.1.6 TURNKEY CONTRACTS -
168
3.3.2 COOPERATIVE MODES OF MARKET ENTRY
YY
169
3.3.2.1 STRATEGIC ALLIANCES -
169
3.3.2.2 INTERNATIONAL JOINT VENTURES -
172
3.3.2.3 CASE STUDY: INTERNATIONAL JOINT VENTURES OF LG ELECTRONICS
(SOUTH
KOREA) AND PHILIPS (THE NETHERLANDS) _ 177
3.3.2.3.1 THE PARTNERS' SITUATION BEFORE ESTABLISHING THEIR
INTERNATIONAL JOINT
VENTURES -
1
YY
7
3.3.2.3.2 THE FOUNDATION OF LG.PHILIPS LCD -
178
3.3.2.3.3 PHILIPS REDUCES ITS STAKE IN LG.PHILIPS LCD -
182
3.3.2.3.4 THE FOUNDATION OF LG.PHILIPS DISPLAYS -
184
3.3.2.3.5 LG.PHILIPS DISPLAYS GETS A NEW N
A
M
E
_
1
8
8
3.3.2.3.6 WHAT HAPPENED NEXT TO THE INTERNATIONAL JOINT VENTURE
TERMINATIONS? -
189
3.3.3 HIERARCHICAL MODES OF MARKET ENTRY -
192
3.3.3.1 FOREIGN DIRECT INVESTMENT
YY
192
3.3.3.2 THE CASE STUDY OF LENOVO: GROWTH THROUGH ACQUISITIONS -
195
3.4 DECISION DETERMINANTS OF AN INTERNATIONAL MARKET ENTRY -
198
3.4.1 ENTRY RAPIDITY AND PROXIMITY TO THE MARKET
YY
198
3.4.2 DEGREE OF HIERARCHICAL CONTROL AND FINANCIAL RISK -
199
3.4.3 A TWO-STEP DECISION PROCESS APPROACH TOWARDS AN INTERNATIONAL MAR
KET ENTRY--
200
3.4.3.1 STEP ONE - SETTING STRATEGIC PRIORITIES - 201
3.4.3.2 STEP TWO - SELECTION OF THE APPOPRIATE MARKET ENTRY MODE - 204
3.4.3.2.1 CONTRACTING MODES (MARKET MECHANISMS) - 204
3.4.3.2.2 COOPERATORI HYBRID FORMS OF FOREIGN MARKET ENTRY) - 208
3.
YY
YY3.2.3 WHOLLY OWNED SUBSIDIARY (HIERARCHICAL FORMS OF FOREIGN MARKET
ENTRY) -
211
3.5 CASE STUDY: MARKET ENTRY STRATEGIES OF TCL (CHINA) - 214
3.5.1 ABOUT THE COMPANY-
.2
1
4
3.5.2 TCL-THOMSON ELECTRONICS (TTE) INTERNATIONAL JOINT VENTURE - 218
3.5.3 THE GRADUAL PROCESS TOWARDS THE LIQUIDATION OF TTE EUROPE - 221
3.5.4 TCL AND ALCATEL INTERNATIONAL JOINT VENTURE - 223
BIBLIOGRAPHY -
225
SUBJECT INDEX - 239 |
| any_adam_object | 1 |
| author | Glowik, Mario |
| author_GND | (DE-588)1071823132 |
| author_facet | Glowik, Mario |
| author_role | aut |
| author_sort | Glowik, Mario |
| author_variant | m g mg |
| building | Verbundindex |
| bvnumber | BV043449077 |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)953125116 (DE-599)DNB1066332711 |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd, revised and updated edition |
| format | Book |
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| geographic | Asien (DE-588)4003217-6 gnd Europa (DE-588)4015701-5 gnd |
| geographic_facet | Asien Europa |
| id | DE-604.BV043449077 |
| illustrated | Illustrated |
| indexdate | 2025-03-10T15:05:06Z |
| institution | BVB |
| isbn | 9783110425925 9783110439885 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028866511 |
| oclc_num | 953125116 |
| open_access_boolean | |
| owner | DE-2070s DE-19 DE-BY-UBM DE-83 DE-522 DE-898 DE-BY-UBR DE-12 DE-1102 DE-1043 |
| owner_facet | DE-2070s DE-19 DE-BY-UBM DE-83 DE-522 DE-898 DE-BY-UBR DE-12 DE-1102 DE-1043 |
| physical | X, 241 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| spelling | Glowik, Mario Verfasser (DE-588)1071823132 aut Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Mario Glowik 2nd, revised and updated edition Berlin ; Bosten De Gruyter Oldenbourg [2016] © 2016 X, 241 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Unternehmen (DE-588)4061963-1 gnd rswk-swf Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Technologieunternehmen (DE-588)7853364-8 gnd rswk-swf Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Asien (DE-588)4003217-6 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Fachhochschul-/Hochschulausbildung Asien (DE-588)4003217-6 g Technologieunternehmen (DE-588)7853364-8 s Internationalisierung (DE-588)4162106-2 s Markteintrittsstrategie (DE-588)4326311-2 s Europa (DE-588)4015701-5 g DE-604 Unterhaltungselektronikindustrie (DE-588)4136637-2 s Unternehmen (DE-588)4061963-1 s 1\p DE-604 Erscheint auch als Online-Ausgabe, PDF 978-3-11-043987-8 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=5145884&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028866511&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Glowik, Mario Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Unternehmen (DE-588)4061963-1 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4326311-2 (DE-588)7853364-8 (DE-588)4136637-2 (DE-588)4162106-2 (DE-588)4003217-6 (DE-588)4015701-5 |
| title | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms |
| title_auth | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms |
| title_exact_search | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms |
| title_full | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Mario Glowik |
| title_fullStr | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Mario Glowik |
| title_full_unstemmed | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Mario Glowik |
| title_short | Market entry strategies |
| title_sort | market entry strategies internationalization theories concepts and cases of asian high technology firms |
| title_sub | internationalization theories, concepts and cases of Asian high-technology firms |
| topic | Unternehmen (DE-588)4061963-1 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | Unternehmen Markteintrittsstrategie Technologieunternehmen Unterhaltungselektronikindustrie Internationalisierung Asien Europa |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=5145884&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028866511&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT glowikmario marketentrystrategiesinternationalizationtheoriesconceptsandcasesofasianhightechnologyfirms |