Gear Up Test Your Business Model Potential and Plan Your Path to Success - Ramfelt, Lena (Wiley, 2014)
And the wording
Transform your business idea into high potential venturesBig, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. It's a bootcamp, with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs and innovative executives a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up of
Keywords: Business planning; Entrepreneurship; Marketing research; New business enterprises; New products; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Wirtschaft