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Bibliographic Details
Other Authors: Brown, Rob (Editor), Waddington, Stephen 19XX- (Editor)
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, United Kingdom Wiley [2013]
Subjects:
Links:https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207993
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207993
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207993
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207993
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207993
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207993
Item Description:This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry
Physical Description:1 Online-Ressource (xi, 312 Seiten)
ISBN:9781119207993
9781118676929
9781118676868