The marketing of technology intensive products and services: driving innovations for non-marketers
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, USA
Wiley
2008
London, UK ISTE 2008 Hoboken, USA |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1143618 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118557655 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118557655 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118557655 |
| Beschreibung: | "This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors." (Verlagsinformation) Enthält Literaturangaben und Index |
| Umfang: | 1 Online-Ressource (xxv, 230 Seiten) Illustrationen |
| ISBN: | 9781118557655 1118557654 9781118617779 1118617770 |
Internformat
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| 245 | 1 | 0 | |a The marketing of technology intensive products and services |b driving innovations for non-marketers |c Patrick Corsi, Mike Dulieu |
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| 500 | |a Enthält Literaturangaben und Index | ||
| 505 | 0 | |a pt. 1. Generating value from innovation -- pt. 2. Marketing technology intensive products, services and processes -- pt. 3. Managing your environment | |
| 650 | 4 | |a High-technology industries / Marketing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a High technology industries / Marketing |2 fast | |
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Datensatz im Suchindex
| _version_ | 1818981692950446080 |
|---|---|
| any_adam_object | |
| author | Corsi, Patrick |
| author_GND | (DE-588)1166438953 |
| author_facet | Corsi, Patrick |
| author_role | aut |
| author_sort | Corsi, Patrick |
| author_variant | p c pc |
| building | Verbundindex |
| bvnumber | BV043395633 |
| classification_rvk | QP 600 |
| collection | ZDB-35-WIC ZDB-38-EBR |
| contents | pt. 1. Generating value from innovation -- pt. 2. Marketing technology intensive products, services and processes -- pt. 3. Managing your environment |
| ctrlnum | (ZDB-35-WIC)ocn830161666 (ZDB-30-PQE)ebr10671578 (OCoLC)830161666 (DE-599)BVBBV043395633 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T17:35:22Z |
| institution | BVB |
| isbn | 9781118557655 1118557654 9781118617779 1118617770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028814217 |
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| physical | 1 Online-Ressource (xxv, 230 Seiten) Illustrationen |
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| publishDate | 2008 |
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| spelling | Corsi, Patrick Verfasser (DE-588)1166438953 aut The marketing of technology intensive products and services driving innovations for non-marketers Patrick Corsi, Mike Dulieu Hoboken, USA Wiley 2008 London, UK ISTE 2008 Hoboken, USA Wiley © 2008 1 Online-Ressource (xxv, 230 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier "This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors." (Verlagsinformation) Enthält Literaturangaben und Index pt. 1. Generating value from innovation -- pt. 2. Marketing technology intensive products, services and processes -- pt. 3. Managing your environment High-technology industries / Marketing BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh High technology industries / Marketing fast Wirtschaft High technology industries / Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Electronic books Spitzentechnologie (DE-588)4124236-1 s Marketing (DE-588)4037589-4 s DE-604 Dulieu, Mike Sonstige oth Erscheint auch als Druck-Ausgabe 978-1-84821-104-9 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118557655 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Corsi, Patrick The marketing of technology intensive products and services driving innovations for non-marketers pt. 1. Generating value from innovation -- pt. 2. Marketing technology intensive products, services and processes -- pt. 3. Managing your environment High-technology industries / Marketing BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh High technology industries / Marketing fast Wirtschaft High technology industries / Marketing Marketing (DE-588)4037589-4 gnd Spitzentechnologie (DE-588)4124236-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124236-1 |
| title | The marketing of technology intensive products and services driving innovations for non-marketers |
| title_auth | The marketing of technology intensive products and services driving innovations for non-marketers |
| title_exact_search | The marketing of technology intensive products and services driving innovations for non-marketers |
| title_full | The marketing of technology intensive products and services driving innovations for non-marketers Patrick Corsi, Mike Dulieu |
| title_fullStr | The marketing of technology intensive products and services driving innovations for non-marketers Patrick Corsi, Mike Dulieu |
| title_full_unstemmed | The marketing of technology intensive products and services driving innovations for non-marketers Patrick Corsi, Mike Dulieu |
| title_short | The marketing of technology intensive products and services |
| title_sort | the marketing of technology intensive products and services driving innovations for non marketers |
| title_sub | driving innovations for non-marketers |
| topic | High-technology industries / Marketing BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh High technology industries / Marketing fast Wirtschaft High technology industries / Marketing Marketing (DE-588)4037589-4 gnd Spitzentechnologie (DE-588)4124236-1 gnd |
| topic_facet | High-technology industries / Marketing BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General High technology industries / Marketing Wirtschaft Marketing Spitzentechnologie |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118557655 |
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