Creative strategy and tactics in advertising: a managerial approach to copywriting and production
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Columbus, Ohio
Grid
1981
|
| Schriftenreihe: | Grid series in advertising and journalism
|
| Umfang: | 324 S. |
| ISBN: | 0882442295 |
Internformat
MARC
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| 100 | 1 | |a Zeigler, Sherilyn K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Creative strategy and tactics in advertising |b a managerial approach to copywriting and production |c Sherilyn K. Zeigler ; J. Douglas Johnson |
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Datensatz im Suchindex
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| author | Zeigler, Sherilyn K. Johnson, J. Douglas 1918- |
| author_GND | (DE-588)173438016 |
| author_facet | Zeigler, Sherilyn K. Johnson, J. Douglas 1918- |
| author_role | aut aut |
| author_sort | Zeigler, Sherilyn K. |
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| building | Verbundindex |
| bvnumber | BV043252889 |
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| id | DE-604.BV043252889 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:32:11Z |
| institution | BVB |
| isbn | 0882442295 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028675004 |
| oclc_num | 952948113 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 324 S. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Grid |
| record_format | marc |
| series2 | Grid series in advertising and journalism |
| spelling | Zeigler, Sherilyn K. Verfasser aut Creative strategy and tactics in advertising a managerial approach to copywriting and production Sherilyn K. Zeigler ; J. Douglas Johnson Columbus, Ohio Grid 1981 324 S. txt rdacontent n rdamedia nc rdacarrier Grid series in advertising and journalism Johnson, J. Douglas 1918- Verfasser (DE-588)173438016 aut |
| spellingShingle | Zeigler, Sherilyn K. Johnson, J. Douglas 1918- Creative strategy and tactics in advertising a managerial approach to copywriting and production |
| title | Creative strategy and tactics in advertising a managerial approach to copywriting and production |
| title_auth | Creative strategy and tactics in advertising a managerial approach to copywriting and production |
| title_exact_search | Creative strategy and tactics in advertising a managerial approach to copywriting and production |
| title_full | Creative strategy and tactics in advertising a managerial approach to copywriting and production Sherilyn K. Zeigler ; J. Douglas Johnson |
| title_fullStr | Creative strategy and tactics in advertising a managerial approach to copywriting and production Sherilyn K. Zeigler ; J. Douglas Johnson |
| title_full_unstemmed | Creative strategy and tactics in advertising a managerial approach to copywriting and production Sherilyn K. Zeigler ; J. Douglas Johnson |
| title_short | Creative strategy and tactics in advertising |
| title_sort | creative strategy and tactics in advertising a managerial approach to copywriting and production |
| title_sub | a managerial approach to copywriting and production |
| work_keys_str_mv | AT zeiglersherilynk creativestrategyandtacticsinadvertisingamanagerialapproachtocopywritingandproduction AT johnsonjdouglas creativestrategyandtacticsinadvertisingamanagerialapproachtocopywritingandproduction |