Verfügbarkeit: Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference:

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Gitlow, Howard S. 1947- (HerausgeberIn), Wheatley, Edward W. (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer 2016
Ausgabe:	Reprint from original edition
Schriftenreihe:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Schlagwörter:	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift > 1979 > Miami, Fla.
Links:	https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 https://doi.org/10.1007/978-3-319-16934-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634970&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634970&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Originalausgabe erschien bei der Academy of Marketing Science 1979 unter dem Titel Developments in Marketing Science, Volume II
Umfang:	1 Online-Ressource (XVI, 401 Seiten) 34 Illustrationen
ISBN:	9783319169347
ISSN:	2363-6165
DOI:	10.1007/978-3-319-16934-7

Internformat

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Datensatz im Suchindex

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adam_text	PROCEEDINGS OF THE 1979 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE / : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS PREFACE FOREWORD CONSUMER BEHAVIOR DISTRIBUTION INTERNATIONAL MARKETING MARKETING COMMUNICATIONS MARKETING EDUCATION MARKETING MANAGEMENT MARKETING RESEARCH NON-TRADITIONAL PRODUCT, PLANNING AND DEVELOPMENT SOCIAL, GOVERNMENTAL, ETHICAL/MARKETING THEORY AND HISTORY RESEARCH IN PROGRESS MISCELLANEOUS PAPERS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. PROCEEDINGS OF THE 1979 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE / : 2016 ABSTRACT / INHALTSTEXT THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 1979 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE HELD IN MIAMI, FLORIDA. IT PROVIDES A VARIETY OF QUALITY RESEARCH IN THE FIELDS OF MARKETING THEORY AND PRACTICE IN AREAS SUCH AS CONSUMER BEHAVIOUR, MARKETING MANAGEMENT, MARKETING EDUCATION, AND INTERNATIONAL MARKETING, AMONG OTHERS. FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING SCIENCE DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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genre	(DE-588)1071861417 Konferenzschrift 1979 Miami, Fla. gnd-content
genre_facet	Konferenzschrift 1979 Miami, Fla.
id	DE-604.BV043211832
illustrated	Illustrated
indexdate	2024-12-20T17:31:18Z
institution	BVB
isbn	9783319169347
issn	2363-6165
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028634970
oclc_num	910758035
open_access_boolean
owner	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706
owner_facet	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706
physical	1 Online-Ressource (XVI, 401 Seiten) 34 Illustrationen
psigel	ZDB-2-BUM ZDB-2-BUM_2016
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Springer
record_format	marc
series2	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
spellingShingle	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)1071861417
title	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
title_auth	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
title_exact_search	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
title_full	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference Howard S. Gitlow and Edward W. Wheatley, editors
title_fullStr	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference Howard S. Gitlow and Edward W. Wheatley, editors
title_full_unstemmed	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference Howard S. Gitlow and Edward W. Wheatley, editors
title_short	Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
title_sort	proceedings of the 1979 academy of marketing science ams annual conference
topic	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
topic_facet	Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift 1979 Miami, Fla.
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