Verfügbarkeit: Social Media Management | Technische Universität München

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Bibliographische Detailangaben
Beteilige Person:	Looy, Amy van (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer 2016
Schriftenreihe:	Springer Texts in Business and Economics
Schlagwörter:	Business Marketing Industrial management Personnel management Information technology Business / Data processing E-commerce Business and Management Media Management IT in Business e-Commerce/e-business Human Resource Management Datenverarbeitung Wirtschaft Electronic Commerce Wertorientiertes Management Social Media Unternehmen Online-Marketing
Links:	https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 https://doi.org/10.1007/978-3-319-21990-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634546&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634546&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	1 Online-Ressource (XIX, 250 Seiten) 69 Illustrationen
ISBN:	9783319219905
ISSN:	2192-4333
DOI:	10.1007/978-3-319-21990-5

Internformat

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Datensatz im Suchindex

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adam_text	SOCIAL MEDIA MANAGEMENT / VAN LOOY, AMY : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION DEFINITIONS, SOCIAL MEDIA TYPES AND TOOLS SOCIAL MEDIA STRATEGY AND RETURN ON INVESTMENT ONLINE ADVERTISING AND VIRAL CAMPAIGNS SOCIALCUSTOMER RELATIONSHIP MANAGEMENT SEARCH ENGINE OPTIMIZATION SENTIMENT ANALYSIS AND OPINION MINING (BUSINESS INTELLIGENCE) SOCIAL NETWORK DATA AND PREDICTIVE MINING (BUSINESS INTELLIGENCE) E-RECRUITMENT CROWDFUNDING LEGAL ANDETHICAL ISSUES INSOCIALMEDIA WRAP-UP DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. SOCIAL MEDIA MANAGEMENT / VAN LOOY, AMY : 2016 ABSTRACT / INHALTSTEXT THIS UNDERGRADUATE TEXTBOOK ADOPTS THE PERSPECTIVE OF ORGANIZATIONS - NOT INDIVIDUALS - AND CLARIFIES THE IMPACT OF SOCIAL MEDIA ON THEIR DIFFERENT DEPARTMENTS OR DISCIPLINES, WHILE ALSO EXPLORING HOW ORGANIZATIONS USE SOCIAL MEDIA TO CREATE BUSINESS VALUE. TO DO SO, THE BOOK PURSUES A UNIQUELY MULTI-DISCIPLINARY APPROACH, EMBRACING IT, MARKETING, HR AND MANY OTHER FIELDS. READERS WILL BENEFIT FROM A COMPREHENSIVE SELECTION OF CURRENT TOPICS, INCLUDING: TOOLS, TACTICS AND STRATEGIES FOR SOCIAL MEDIA, INTERNAL AND EXTERNAL COMMUNICATION, VIRAL MARKETING CAMPAIGNS, SOCIAL CRM, EMPLOYER BRANDING, E-RECRUITING, SEARCH ENGINE OPTIMIZATION, SOCIAL MINING, SENTIMENT ANALYSIS, CROWDFUNDING, AND LEGAL AND ETHICAL ISSUES DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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indexdate	2024-12-20T17:31:16Z
institution	BVB
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language	English
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physical	1 Online-Ressource (XIX, 250 Seiten) 69 Illustrationen
psigel	ZDB-2-BUM ZDB-2-BUM_2016
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spellingShingle	Looy, Amy van Social Media Management Technologies and Strategies for Creating Business Value Business Marketing Industrial management Personnel management Information technology Business / Data processing E-commerce Business and Management Media Management IT in Business e-Commerce/e-business Human Resource Management Datenverarbeitung Wirtschaft Electronic Commerce (DE-588)4592128-3 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Social Media (DE-588)4639271-3 gnd Unternehmen (DE-588)4061963-1 gnd Online-Marketing (DE-588)7706419-7 gnd
subject_GND	(DE-588)4592128-3 (DE-588)4776793-5 (DE-588)4639271-3 (DE-588)4061963-1 (DE-588)7706419-7
title	Social Media Management Technologies and Strategies for Creating Business Value
title_auth	Social Media Management Technologies and Strategies for Creating Business Value
title_exact_search	Social Media Management Technologies and Strategies for Creating Business Value
title_full	Social Media Management Technologies and Strategies for Creating Business Value Amy Van Looy
title_fullStr	Social Media Management Technologies and Strategies for Creating Business Value Amy Van Looy
title_full_unstemmed	Social Media Management Technologies and Strategies for Creating Business Value Amy Van Looy
title_short	Social Media Management
title_sort	social media management technologies and strategies for creating business value
title_sub	Technologies and Strategies for Creating Business Value
topic	Business Marketing Industrial management Personnel management Information technology Business / Data processing E-commerce Business and Management Media Management IT in Business e-Commerce/e-business Human Resource Management Datenverarbeitung Wirtschaft Electronic Commerce (DE-588)4592128-3 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Social Media (DE-588)4639271-3 gnd Unternehmen (DE-588)4061963-1 gnd Online-Marketing (DE-588)7706419-7 gnd
topic_facet	Business Marketing Industrial management Personnel management Information technology Business / Data processing E-commerce Business and Management Media Management IT in Business e-Commerce/e-business Human Resource Management Datenverarbeitung Wirtschaft Electronic Commerce Wertorientiertes Management Social Media Unternehmen Online-Marketing
url	https://doi.org/10.1007/978-3-319-21990-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634546&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634546&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT looyamyvan socialmediamanagementtechnologiesandstrategiesforcreatingbusinessvalue

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