Analyzing decision making metric conjoint analysis - Louviere, Jordan J. (Sage Publications, 1988)
Includes bibliographical references (pages 89-94)
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent
Background concepts and theory -- Design and analysis of conjoint experiments -- Practical applications of conjoint theory and methods -- Predicting likely market choices from conjoint studies and other strategic applications of conjoint models
Keywords: Prise de décision / Modèles mathématiques; Consommateurs / Comportement / Modèles mathématiques; Consommateurs / Préférences / Modèles mathématiques; BUSINESS & ECONOMICS / Consumer Behavior; Conjoint analysis (Marketing); Consumer behavior / Mathematical models; Decision making / Mathematical models; Conjunct meten; Estatistica aplicada as ciencias sociais; Conjoint Measurement; Entscheidungsverhalten; Mathematisches Modell; Wirtschaft; Consumer behavior -- Mathematical models; Decision making -- Mathematical models; Entscheidungsprozess