The real estate agent's guide to FSBOs make big money prospecting for-sale-by-owner properties - Maloof, John (AMACOM, 2008)
Includes bibliographical references (p. 207-209) and index
The FSBO -- Understanding what it takes -- FSBO prospecting plan -- Know thy competition -- The FSBO system -- FSBO sales techniques -- Special telephone techniques -- The FSBO listing presentation -- The marketing plan -- Farming for FSBOs -- Putting your for-sale signs to work -- Servicing your listings -- Building a referral base
Using these proven techniques, agents will learn how to: find FSBOs; approach a prospect; make a listing presentation that will convince even the most reluctant homeowner; handle rejections; formulate a marketing plan; service listings; build a referral base; stage open houses; and close
Keywords: BUSINESS & ECONOMICS / Real Estate / Buying & Selling Homes; House selling; Real property; Wirtschaft