Selling beyond eBay foolproof ways to reach more customers and make big money on rival online marketplaces - Holden, Greg (American Management Association, 2006)
Should you sell beyond eBay? -- Creating a solid foundation on eBay -- Searching for life beyond eBay -- Carrying your experience and reputation to new venues -- Accurately valuing your merchandise -- New strategies for moving inventory -- Finding more than one way to sell -- Selling off high-value assets and equipment -- Connect with collectors at specialized auction sites -- Reaching local buyers -- Partnering with a big name -- Leveraging Amazon.com's customer base -- Overstock.com -- Finding the right operational partner -- Handling payments -- Planning your own website -- Boosting your website's effectiveness -- Opening a brick-and-mortar store -- Trade shows, flea markets, and other offline sales venues -- Finding new sources of merchandise -- Reaching overseas buyers -- Partnering with other sellers
Includes bibliographical references and index
Keywords: BUSINESS & ECONOMICS / Industries / Retailing; Internet auctions; Internet marketing; Selling; Industrie; Wirtschaft