Whoever tells the best story wins: how to use your own stories to communicate with power and impact
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Amacom
©2007
|
| Series: | Books24x7
|
| Subjects: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191889 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191889 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191889 |
| Item Description: | Includes bibliographical references (pages 213-216) and index PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action "People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--BOOK JACKET. |
| Physical Description: | 1 Online-Ressource (x, 226 pages) |
| ISBN: | 0814400841 0814409148 1281126705 1621984648 9780814400845 9780814409145 9781281126702 9781621984641 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Simmons, Annette |
| author_facet | Simmons, Annette |
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| dewey-full | 658.4/52 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.4/52 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV043065461 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:27:01Z |
| institution | BVB |
| isbn | 0814400841 0814409148 1281126705 1621984648 9780814400845 9780814409145 9781281126702 9781621984641 |
| language | English |
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| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (x, 226 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2007 |
| publishDateSearch | 2007 |
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| publisher | Amacom |
| record_format | marc |
| series2 | Books24x7 |
| spelling | Simmons, Annette Verfasser aut Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons New York Amacom ©2007 1 Online-Ressource (x, 226 pages) txt rdacontent c rdamedia cr rdacarrier Books24x7 Includes bibliographical references (pages 213-216) and index PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action "People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--BOOK JACKET. BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations bisacsh Business communication fast Storytelling fast Business communication blmlsh Storytelling blmlsh Business communication local Storytelling local Wirtschaft Business communication Storytelling Kommunikation (DE-588)4031883-7 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Wirtschaft (DE-588)4066399-1 s Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191889 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Simmons, Annette Whoever tells the best story wins how to use your own stories to communicate with power and impact BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations bisacsh Business communication fast Storytelling fast Business communication blmlsh Storytelling blmlsh Business communication local Storytelling local Wirtschaft Business communication Storytelling Kommunikation (DE-588)4031883-7 gnd Wirtschaft (DE-588)4066399-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4066399-1 (DE-588)4061963-1 |
| title | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_auth | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_exact_search | Whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_full | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_fullStr | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_full_unstemmed | Whoever tells the best story wins how to use your own stories to communicate with power and impact Annette Simmons |
| title_short | Whoever tells the best story wins |
| title_sort | whoever tells the best story wins how to use your own stories to communicate with power and impact |
| title_sub | how to use your own stories to communicate with power and impact |
| topic | BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations bisacsh Business communication fast Storytelling fast Business communication blmlsh Storytelling blmlsh Business communication local Storytelling local Wirtschaft Business communication Storytelling Kommunikation (DE-588)4031883-7 gnd Wirtschaft (DE-588)4066399-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations Business communication Storytelling Wirtschaft Kommunikation Unternehmen |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191889 |
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