Complete MBA for dummies:
Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Allen, Kathleen R. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Hoboken, N.J. Wiley ©2008
Ausgabe:2nd ed. , by Kathleen Allen and Peter Economy
Schriftenreihe:--For dummies
Schlagwörter:
Links:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=218621
Beschreibung:Includes index
The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff
This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk
Umfang:1 Online-Ressource (xviii, 414 pages)
ISBN:9780470280133
0470280131