The future of pharma: evolutionary threats and opportunities
Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Smith, Brian D., (Brian David) (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Farnham, Surrey Gower c2011
Schlagwörter:
Links:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=398246
Beschreibung:Includes bibliographical references and index
Whither pharma? The world's most important industry at a fork in the road -- Universal acid. A way to understand the complex, adaptive pharmaceutical industry -- An evolving social environment -- An evolving technological environment -- The evolution of the pharmaceutical industry -- The speciation of pharma. The new business models that will transform the industry -- Sex, forced moves and good tricks. What new capabilities will be needed to survive and thrive in the future of pharma? -- Flat, focussed tribes. Organizational structures in the future of pharma -- Gales of creative destruction. The turmoil ahead of the pharmaceutical industry
Umfang:1 Online-Ressource (vi, 194 p.)
ISBN:9781409430322
1409430324