Dictionary of marketing communications:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Thousand Oaks, Calif.
Sage
c2004
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474233 |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 245-247) With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession |
| Umfang: | 1 Online-Ressource (v, 249 p.) |
| ISBN: | 9781452262956 1452262950 0761927700 0761927719 9780761927709 9780761927716 |
Internformat
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| 100 | 1 | |a Govoni, Norman A. P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Dictionary of marketing communications |c Norman A. Govoni |
| 264 | 1 | |a Thousand Oaks, Calif. |b Sage |c c2004 | |
| 300 | |a 1 Online-Ressource (v, 249 p.) | ||
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| 500 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a Includes bibliographical references (p. 245-247) | ||
| 500 | |a With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Marketing / Dictionnaires anglais | |
| 650 | 4 | |a Communication en marketing / Dictionnaires anglais | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marktkommunikation |2 swd | |
| 650 | 7 | |a Wörterbuch |2 swd | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Communication in marketing |v Dictionaries | |
| 650 | 4 | |a Marketing |v Dictionaries | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Govoni, Norman A. P. |
| author_facet | Govoni, Norman A. P. |
| author_role | aut |
| author_sort | Govoni, Norman A. P. |
| author_variant | n a p g nap napg |
| building | Verbundindex |
| bvnumber | BV042964708 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)808344032 (DE-599)BVBBV042964708 |
| dewey-full | 659.103 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.103 |
| dewey-search | 659.103 |
| dewey-sort | 3659.103 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:24:29Z |
| institution | BVB |
| isbn | 9781452262956 1452262950 0761927700 0761927719 9780761927709 9780761927716 |
| language | English |
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| physical | 1 Online-Ressource (v, 249 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Sage |
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| spelling | Govoni, Norman A. P. Verfasser aut Dictionary of marketing communications Norman A. Govoni Thousand Oaks, Calif. Sage c2004 1 Online-Ressource (v, 249 p.) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 245-247) With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Communication in marketing fast Marketing fast Marketing / Dictionnaires anglais Communication en marketing / Dictionnaires anglais Marketing gtt Marktkommunikation swd Wörterbuch swd Wirtschaft Communication in marketing Dictionaries Marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marktkommunikation (DE-588)4131075-5 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474233 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Govoni, Norman A. P. Dictionary of marketing communications BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Communication in marketing fast Marketing fast Marketing / Dictionnaires anglais Communication en marketing / Dictionnaires anglais Marketing gtt Marktkommunikation swd Wörterbuch swd Wirtschaft Communication in marketing Dictionaries Marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4066724-8 |
| title | Dictionary of marketing communications |
| title_auth | Dictionary of marketing communications |
| title_exact_search | Dictionary of marketing communications |
| title_full | Dictionary of marketing communications Norman A. Govoni |
| title_fullStr | Dictionary of marketing communications Norman A. Govoni |
| title_full_unstemmed | Dictionary of marketing communications Norman A. Govoni |
| title_short | Dictionary of marketing communications |
| title_sort | dictionary of marketing communications |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Communication in marketing fast Marketing fast Marketing / Dictionnaires anglais Communication en marketing / Dictionnaires anglais Marketing gtt Marktkommunikation swd Wörterbuch swd Wirtschaft Communication in marketing Dictionaries Marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Communication in marketing Marketing Marketing / Dictionnaires anglais Communication en marketing / Dictionnaires anglais Marktkommunikation Wörterbuch Wirtschaft Communication in marketing Dictionaries Marketing Dictionaries |
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