Smart alliance: how a global corporation and environmental activists transformed a tarnished brand
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Bibliographische Detailangaben
Beteilige Person: Taylor, J. Gary (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: New Haven Yale University Press c2004
Schlagwörter:
Links:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=187711
Beschreibung:Includes bibliographical references (p. 267-269) and index
Risk, transparency and trust -- Red, white and bruised -- Times change -- Why bananas and why Chiquita? -- Strange bedfellows -- Grass-roots snapshots -- Blue bananas -- Agricultural antagonists -- "Daylight come ..." -- The many faces of corporate responsibility -- Leveling the label field -- Unfinished business -- Appendixes: -- Fundamental conventions of the International Labour Organization -- Chemicals banned under the Better Banana Program -- Selected tables for Chiquita's 2001 Corporate Responsibility Report -- Sustainable Agriculture Network Members as of 2003
Umfang:1 Online-Ressource (xxi, 278 p.)
ISBN:9780300128079
030012807X
030010233X
9780300102338