Franchising dreams: the lure of entrepreneurship in America:
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Bibliographic Details
Main Author: Birkeland, Peter M. (Author)
Format: Electronic eBook
Language:English
Published: Chicago University of Chicago Press c2002
Subjects:
Links:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=317516
Item Description:Includes bibliographical references and index
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control
"Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream."--Jacket
Physical Description:1 Online-Ressource (x, 186 p.)
ISBN:9780226051925
0226051927