Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bern
Peter Lang
c2011
|
| Schriftenreihe: | Reimagining Ireland
v. 22 |
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=487908 |
| Beschreibung: | Includes bibliographical references (p. [185]-208) and index The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign |
| Umfang: | 1 Online-Ressource (xiv, 217 p.) |
| ISBN: | 9783035300857 3035300852 9783039119783 3039119788 |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9783035300857 3035300852 9783039119783 3039119788 |
| language | English |
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| series2 | Reimagining Ireland |
| spelling | O'Boyle, Neil Verfasser aut New vocabularies, old ideas culture, Irishness and the advertising industry Neil O'Boyle Bern Peter Lang c2011 1 Online-Ressource (xiv, 217 p.) txt rdacontent c rdamedia cr rdacarrier Reimagining Ireland v. 22 Includes bibliographical references (p. [185]-208) and index The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Civilization, Modern / Irish influences fast Culture and globalization fast National characteristics, Irish fast Wirtschaft Advertising Ireland National characteristics, Irish Civilization, Modern Irish influences Culture and globalization Werbung (DE-588)4065541-6 gnd rswk-swf Nationalcharakter (DE-588)4137343-1 gnd rswk-swf Irlandbild (DE-588)4311215-8 gnd rswk-swf Soziale Konstruktion (DE-588)4563270-4 gnd rswk-swf Irland Irland (DE-588)4027667-3 gnd rswk-swf Irland (DE-588)4027667-3 g Nationalcharakter (DE-588)4137343-1 s Soziale Konstruktion (DE-588)4563270-4 s Irlandbild (DE-588)4311215-8 s Werbung (DE-588)4065541-6 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=487908 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Boyle, Neil New vocabularies, old ideas culture, Irishness and the advertising industry BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Civilization, Modern / Irish influences fast Culture and globalization fast National characteristics, Irish fast Wirtschaft Advertising Ireland National characteristics, Irish Civilization, Modern Irish influences Culture and globalization Werbung (DE-588)4065541-6 gnd Nationalcharakter (DE-588)4137343-1 gnd Irlandbild (DE-588)4311215-8 gnd Soziale Konstruktion (DE-588)4563270-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4137343-1 (DE-588)4311215-8 (DE-588)4563270-4 (DE-588)4027667-3 |
| title | New vocabularies, old ideas culture, Irishness and the advertising industry |
| title_auth | New vocabularies, old ideas culture, Irishness and the advertising industry |
| title_exact_search | New vocabularies, old ideas culture, Irishness and the advertising industry |
| title_full | New vocabularies, old ideas culture, Irishness and the advertising industry Neil O'Boyle |
| title_fullStr | New vocabularies, old ideas culture, Irishness and the advertising industry Neil O'Boyle |
| title_full_unstemmed | New vocabularies, old ideas culture, Irishness and the advertising industry Neil O'Boyle |
| title_short | New vocabularies, old ideas |
| title_sort | new vocabularies old ideas culture irishness and the advertising industry |
| title_sub | culture, Irishness and the advertising industry |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Civilization, Modern / Irish influences fast Culture and globalization fast National characteristics, Irish fast Wirtschaft Advertising Ireland National characteristics, Irish Civilization, Modern Irish influences Culture and globalization Werbung (DE-588)4065541-6 gnd Nationalcharakter (DE-588)4137343-1 gnd Irlandbild (DE-588)4311215-8 gnd Soziale Konstruktion (DE-588)4563270-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Civilization, Modern / Irish influences Culture and globalization National characteristics, Irish Wirtschaft Advertising Ireland Civilization, Modern Irish influences Werbung Nationalcharakter Irlandbild Soziale Konstruktion Irland |
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