The AMA handbook of public relations:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
AMACOM
©2010
|
| Subjects: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=297800 |
| Item Description: | Includes bibliographical references and index Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security -- Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications -- The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report -- Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research "Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page |
| Physical Description: | 1 Online-Ressource (xiii, 239 pages) |
| ISBN: | 9780814415269 0814415261 9780814415252 0814415253 1282492675 9781282492677 |
Staff View
MARC
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Record in the Search Index
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| author | Dilenschneider, Robert L. |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV042958998 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:24:18Z |
| institution | BVB |
| isbn | 9780814415269 0814415261 9780814415252 0814415253 1282492675 9781282492677 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384864 |
| oclc_num | 560270434 |
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| physical | 1 Online-Ressource (xiii, 239 pages) |
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| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | AMACOM |
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| spelling | Dilenschneider, Robert L. Verfasser aut The AMA handbook of public relations Robert L. Dilenschneider ; foreword by Maria Bartiromo Handbook of public relations American Management Association handbook of public relations New York AMACOM ©2010 1 Online-Ressource (xiii, 239 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security -- Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications -- The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report -- Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research "Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Wirtschaft Public relations Handbooks, manuals, etc Public relations United States Handbooks, manuals, etc USA American Management Association Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=297800 Aggregator Volltext |
| spellingShingle | Dilenschneider, Robert L. The AMA handbook of public relations BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Wirtschaft Public relations Handbooks, manuals, etc Public relations United States Handbooks, manuals, etc |
| title | The AMA handbook of public relations |
| title_alt | Handbook of public relations American Management Association handbook of public relations |
| title_auth | The AMA handbook of public relations |
| title_exact_search | The AMA handbook of public relations |
| title_full | The AMA handbook of public relations Robert L. Dilenschneider ; foreword by Maria Bartiromo |
| title_fullStr | The AMA handbook of public relations Robert L. Dilenschneider ; foreword by Maria Bartiromo |
| title_full_unstemmed | The AMA handbook of public relations Robert L. Dilenschneider ; foreword by Maria Bartiromo |
| title_short | The AMA handbook of public relations |
| title_sort | the ama handbook of public relations |
| topic | BUSINESS & ECONOMICS / Public Relations bisacsh Public relations fast Wirtschaft Public relations Handbooks, manuals, etc Public relations United States Handbooks, manuals, etc |
| topic_facet | BUSINESS & ECONOMICS / Public Relations Public relations Wirtschaft Public relations Handbooks, manuals, etc Public relations United States Handbooks, manuals, etc USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=297800 |
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