The AMA handbook of public relations - Dilenschneider, Robert L. (AMACOM, 2010)
Includes bibliographical references and index
Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security -- Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications -- The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report -- Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research
"Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page
Keywords: BUSINESS & ECONOMICS / Public Relations; Public relations; Wirtschaft; Public relations -- Handbooks, manuals, etc; Public relations -- United States -- Handbooks, manuals, etc; USA