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Customer relationship management: concept, strategy, and tools

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Bibliographic Details
Main Authors:	Kumar, V. 1957- (Author), Reinartz, Werner J. 1963- (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin Springer 2012
Edition:	2. ed.
Series:	Springer texts in business and economics
Subjects:	Kundenmanagement Beziehungsmanagement Kundenwert Lehrbuch
Physical Description:	1 Online-Ressource (XXXIII, 378 S.) Ill., graph. Darst.
ISBN:	9783642201103

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spelling	Kumar, V. 1957- Verfasser (DE-588)131395319 aut Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz 2. ed. Berlin Springer 2012 1 Online-Ressource (XXXIII, 378 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Springer texts in business and economics Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Kundenwert (DE-588)4515875-7 s 2\p DE-604 Reinartz, Werner J. 1963- Verfasser (DE-588)171875435 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-3-642-20109-7 Erscheint auch als Druck-Ausgabe, Hardcover 3-642-20109-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kumar, V. 1957- Reinartz, Werner J. 1963- Customer relationship management concept, strategy, and tools Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd
subject_GND	(DE-588)4236865-0 (DE-588)4326109-7 (DE-588)4515875-7 (DE-588)4123623-3
title	Customer relationship management concept, strategy, and tools
title_auth	Customer relationship management concept, strategy, and tools
title_exact_search	Customer relationship management concept, strategy, and tools
title_full	Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz
title_fullStr	Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz
title_full_unstemmed	Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz
title_short	Customer relationship management
title_sort	customer relationship management concept strategy and tools
title_sub	concept, strategy, and tools
topic	Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd
topic_facet	Kundenmanagement Beziehungsmanagement Kundenwert Lehrbuch
work_keys_str_mv	AT kumarv customerrelationshipmanagementconceptstrategyandtools AT reinartzwernerj customerrelationshipmanagementconceptstrategyandtools

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