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| 003 | DE-604 | ||
| 005 | 20180108 | ||
| 007 | t| | ||
| 008 | 150819s1989 xx |||| 00||| eng d | ||
| 020 | |a 0256075131 |9 0-256-07513-1 | ||
| 020 | |a 0256075158 |9 0-256-07515-8 | ||
| 035 | |a (OCoLC)1018471429 | ||
| 035 | |a (DE-599)BVBBV042766331 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 100 | 1 | |a Berkowitz, Eric N. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Eric N. Berkowitz ; Roger A. Kerin ; William Rudelius |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin |c 1989 | |
| 300 | |a XXV, 752 S.; 456 Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Kerin, Roger A. |e Verfasser |4 aut | |
| 700 | 1 | |a Rudelius, William |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-028196748 | |
Datensatz im Suchindex
| _version_ | 1818980676680024064 |
|---|---|
| any_adam_object | |
| author | Berkowitz, Eric N. Kerin, Roger A. Rudelius, William |
| author_facet | Berkowitz, Eric N. Kerin, Roger A. Rudelius, William |
| author_role | aut aut aut |
| author_sort | Berkowitz, Eric N. |
| author_variant | e n b en enb r a k ra rak w r wr |
| building | Verbundindex |
| bvnumber | BV042766331 |
| ctrlnum | (OCoLC)1018471429 (DE-599)BVBBV042766331 |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV042766331 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:19:13Z |
| institution | BVB |
| isbn | 0256075131 0256075158 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028196748 |
| oclc_num | 1018471429 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XXV, 752 S.; 456 Ill. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Irwin |
| record_format | marc |
| spelling | Berkowitz, Eric N. Verfasser aut Marketing Eric N. Berkowitz ; Roger A. Kerin ; William Rudelius 2. ed. Homewood, Ill. [u.a.] Irwin 1989 XXV, 752 S.; 456 Ill. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Kerin, Roger A. Verfasser aut Rudelius, William Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Berkowitz, Eric N. Kerin, Roger A. Rudelius, William Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Eric N. Berkowitz ; Roger A. Kerin ; William Rudelius |
| title_fullStr | Marketing Eric N. Berkowitz ; Roger A. Kerin ; William Rudelius |
| title_full_unstemmed | Marketing Eric N. Berkowitz ; Roger A. Kerin ; William Rudelius |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT berkowitzericn marketing AT kerinrogera marketing AT rudeliuswilliam marketing |