The business model navigator: 55 models that will revolutionise your business
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow [u.a.]
Pearson
2014
|
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028190353&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Physical Description: | XII, 387 S. Ill., graph. Darst. |
| ISBN: | 9781292065816 9781292065823 |
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Record in the Search Index
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| adam_text |
Titel: The business model navigator
Autor: Gassmann, Oliver
Jahr: 2014
Contents
Acknowledgements x
Introduction xi
PART ONE How to drive business model innovation 1
1 What is a business model and why should it be
innovated? 3
The age of business model innovations 4
The elements of a business model 6
The challenge of business model innovation 9
2 The Business Model Navigator 20
Creative imitation and the importance of recombination 21
Initiation: Analysing your ecosystem 25
Ideation: Adapting patterns 41
Integration: Shaping your business model 53
Implementation: Realising your plans 57
3 Managing change 63
Drive change 64
Define a plan of action 70
Define structures and goals 71
Build capabilities 74
PART TWO 55 winning business models - and what they can do
for you 81
1
Add-on 83
2
Affiliation 89
3
Aikido 94
4
Auction 99
5
Barter 104
6
Cash Machine 109
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
Cross-selling 113
Crowdfunding 117
Crowdsourcing 121
Customer Loyalty 126
Digitisation 131
Direct Seiling 137
E-commerce 141
Experience Seiling 146
Fiat Rate 151
Fractional Ownership 155
Franchising 160
Freemium 165
From Push to Pull 169
Guaranteed Availability 174
Hidden Revenue 179
Ingredient Branding 183
Integrator 188
Layer Player 193
Leverage Customer Data 197
Licensing 202
Lock-in 207
Long Tail 212
Make More of It 216
Mass Customisation 221
No Frills 226
Open Business 230
Open Source 235
Orchestrator 240
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
Pay Per Use 244
Pay What You Want 248
Peer to Peer 252
Performance-based Contracting 257
Razor and Blade 261
Rent Instead of Buy 265
Revenue Sharing 269
Reverse Engineering 274
Reverse Innovation 279
Robin Hood 284
Self-service 289
Shop in Shop 294
Solution Provider 299
Subscription 304
Supermarket 308
Target the Poor 312
Trash to Cash 316
Two-sided Market 321
Ultimate Luxury 326
User Design 330
White Label 334
PART THREE Finished reading? Let's implement! 339
10 recommendations to innovate your business model 341
The 55 models at a glance 344
Glossary 360
Further reading 363
Further resources 379
Index 382 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2025-02-28T13:00:51Z |
| institution | BVB |
| isbn | 9781292065816 9781292065823 |
| language | English |
| lccn | 014030414 |
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| spelling | Gassmann, Oliver 1967- Verfasser (DE-588)115376232 aut The business model navigator 55 models that will revolutionise your business Oliver Gassmann, Karolin Frankenberger, Michaela Csik Harlow [u.a.] Pearson 2014 XII, 387 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Business planning New business enterprises Entrepreneurship Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Geschäftsmodell (DE-588)7737985-8 s Innovationsmanagement (DE-588)4161817-8 s DE-604 Frankenberger, Karolin 1976- Verfasser (DE-588)1036930300 aut Choudury, Michaela 1983- Verfasser (DE-588)1036930351 aut Erscheint auch als Online-Ausgabe, EPUB 978-1-292-06584-7 Erscheint auch als Online-Ausgabe, PDF 978-1-292-06583-0 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028190353&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gassmann, Oliver 1967- Frankenberger, Karolin 1976- Choudury, Michaela 1983- The business model navigator 55 models that will revolutionise your business Business planning New business enterprises Entrepreneurship Geschäftsmodell (DE-588)7737985-8 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)7737985-8 (DE-588)4161817-8 |
| title | The business model navigator 55 models that will revolutionise your business |
| title_auth | The business model navigator 55 models that will revolutionise your business |
| title_exact_search | The business model navigator 55 models that will revolutionise your business |
| title_full | The business model navigator 55 models that will revolutionise your business Oliver Gassmann, Karolin Frankenberger, Michaela Csik |
| title_fullStr | The business model navigator 55 models that will revolutionise your business Oliver Gassmann, Karolin Frankenberger, Michaela Csik |
| title_full_unstemmed | The business model navigator 55 models that will revolutionise your business Oliver Gassmann, Karolin Frankenberger, Michaela Csik |
| title_short | The business model navigator |
| title_sort | the business model navigator 55 models that will revolutionise your business |
| title_sub | 55 models that will revolutionise your business |
| topic | Business planning New business enterprises Entrepreneurship Geschäftsmodell (DE-588)7737985-8 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Business planning New business enterprises Entrepreneurship Geschäftsmodell Innovationsmanagement |
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