APA-Zitierstil (7. Ausg.)

Gassmann, O., Frankenberger, K., & Choudury, M. (2014). The business model navigator: 55 models that will revolutionise your business. Pearson.

Chicago-Zitierstil (17. Ausg.)

Gassmann, Oliver, Karolin Frankenberger, und Michaela Choudury. The Business Model Navigator: 55 Models That Will Revolutionise Your Business. Harlow [u.a.]: Pearson, 2014.

MLA-Zitierstil (9. Ausg.)

Gassmann, Oliver, et al. The Business Model Navigator: 55 Models That Will Revolutionise Your Business. Pearson, 2014.