Strategic Brand Engagement using HR and marketing to connect your brand customers, channel partners and employees - Fisher, John G. (Kogan Page, 2014)
Keywords: BUSINESS and ECONOMICS / Human Resources & Personnel Management; BUSINESS and ECONOMICS / Organizational Development; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Branding (Marketing); Corporate culture; Organizational behavior; Personnel management; Wirtschaft; Electronic books