Verfügbarkeit: Converge | Technische Universität München

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Bibliographische Detailangaben
Beteilige Person:	Lord, Bob (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hoboken, New Jersey Wiley [2013]
Schlagwörter:	BUSINESS & ECONOMICS / Structural Adjustment Business Marketing Technological innovations Wirtschaft Innovationsmanagement Kundenmanagement Strategie Informationstechnik Unternehmen
Links:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=568795 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=568795
Beschreibung:	Includes index The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, S
Umfang:	1 Online-Ressource
ISBN:	1118632095 1118632222 1118632249 9781118632093 9781118632222 9781118632246

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Datensatz im Suchindex

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format	Electronic eBook
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id	DE-604.BV042743871
illustrated	Not Illustrated
indexdate	2024-12-20T17:18:40Z
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isbn	1118632095 1118632222 1118632249 9781118632093 9781118632222 9781118632246
language	English
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publisher	Wiley
record_format	marc
spellingShingle	Lord, Bob Converge transforming business at the intersection of marketing and technology BUSINESS & ECONOMICS / Structural Adjustment bisacsh Business fast Marketing fast Technological innovations fast Business Marketing Technological innovations Wirtschaft Innovationsmanagement (DE-588)4161817-8 gnd Kundenmanagement (DE-588)4236865-0 gnd Strategie (DE-588)4057952-9 gnd Informationstechnik (DE-588)4026926-7 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd
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title	Converge transforming business at the intersection of marketing and technology
title_auth	Converge transforming business at the intersection of marketing and technology
title_exact_search	Converge transforming business at the intersection of marketing and technology
title_full	Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez
title_fullStr	Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez
title_full_unstemmed	Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez
title_short	Converge
title_sort	converge transforming business at the intersection of marketing and technology
title_sub	transforming business at the intersection of marketing and technology
topic	BUSINESS & ECONOMICS / Structural Adjustment bisacsh Business fast Marketing fast Technological innovations fast Business Marketing Technological innovations Wirtschaft Innovationsmanagement (DE-588)4161817-8 gnd Kundenmanagement (DE-588)4236865-0 gnd Strategie (DE-588)4057952-9 gnd Informationstechnik (DE-588)4026926-7 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	BUSINESS & ECONOMICS / Structural Adjustment Business Marketing Technological innovations Wirtschaft Innovationsmanagement Kundenmanagement Strategie Informationstechnik Unternehmen
url	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=568795
work_keys_str_mv	AT lordbob convergetransformingbusinessattheintersectionofmarketingandtechnology AT velezray convergetransformingbusinessattheintersectionofmarketingandtechnology

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