Statistical methods in customer relationship management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K.
Wiley
2012
|
| Edition: | first publ. |
| Subjects: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=470590 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=470590 |
| Item Description: | Includes bibliographical references and index Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. |
| Physical Description: | 1 Online-Ressource (xv, 272 pages) |
| ISBN: | 1118349180 1118349199 1118349202 1118349210 1119993202 9780821395387 9781118349182 9781118349199 9781118349205 9781118349212 9781119993209 |
Staff View
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| 100 | 1 | |a Kumar, V. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Statistical methods in customer relationship management |c V. Kumar ; J. Andrew Petersen |
| 250 | |a first publ. | ||
| 264 | 1 | |a Chichester, West Sussex, U.K. |b Wiley |c 2012 | |
| 300 | |a 1 Online-Ressource (xv, 272 pages) | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models | ||
| 500 | |a Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. | ||
| 650 | 4 | |a Customer relations / Management | |
| 650 | 4 | |a Customer relations / Management / Statistical models | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Customer relations |x Management |x Statistical models | |
| 650 | 0 | 7 | |a Statistisches Modell |0 (DE-588)4121722-6 |2 gnd |9 rswk-swf |
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Record in the Search Index
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| adam_text | |
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| author | Kumar, V. |
| author_facet | Kumar, V. |
| author_role | aut |
| author_sort | Kumar, V. |
| author_variant | v k vk |
| building | Verbundindex |
| bvnumber | BV042743234 |
| classification_rvk | QP 620 |
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| dewey-full | 658.8/12015195 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12015195 |
| dewey-search | 658.8/12015195 |
| dewey-sort | 3658.8 812015195 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | first publ. |
| format | Electronic eBook |
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| id | DE-604.BV042743234 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T13:44:47Z |
| institution | BVB |
| isbn | 1118349180 1118349199 1118349202 1118349210 1119993202 9780821395387 9781118349182 9781118349199 9781118349205 9781118349212 9781119993209 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028174105 |
| oclc_num | 784708386 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xv, 272 pages) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Kumar, V. Statistical methods in customer relationship management Customer relations / Management Customer relations / Management / Statistical models BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Customer relations Management Customer relations Management Statistical models Statistisches Modell (DE-588)4121722-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Statistik (DE-588)4056995-0 gnd |
| subject_GND | (DE-588)4121722-6 (DE-588)4236865-0 (DE-588)4056995-0 |
| title | Statistical methods in customer relationship management |
| title_auth | Statistical methods in customer relationship management |
| title_exact_search | Statistical methods in customer relationship management |
| title_full | Statistical methods in customer relationship management V. Kumar ; J. Andrew Petersen |
| title_fullStr | Statistical methods in customer relationship management V. Kumar ; J. Andrew Petersen |
| title_full_unstemmed | Statistical methods in customer relationship management V. Kumar ; J. Andrew Petersen |
| title_short | Statistical methods in customer relationship management |
| title_sort | statistical methods in customer relationship management |
| topic | Customer relations / Management Customer relations / Management / Statistical models BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Customer relations Management Customer relations Management Statistical models Statistisches Modell (DE-588)4121722-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Statistik (DE-588)4056995-0 gnd |
| topic_facet | Customer relations / Management Customer relations / Management / Statistical models BUSINESS & ECONOMICS / Customer Relations Wirtschaft Customer relations Management Customer relations Management Statistical models Statistisches Modell Kundenmanagement Statistik |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=470590 |
| work_keys_str_mv | AT kumarv statisticalmethodsincustomerrelationshipmanagement AT petersenjandrew statisticalmethodsincustomerrelationshipmanagement |