In data we trust: how customer data is revolutionizing our economy
Gespeichert in:
| Beteiligte Personen: | , , |
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| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Bloomsbury
2012
|
| Schlagwörter: | |
| Links: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=463453 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=463453 |
| Beschreibung: | "First published in Germany in 2012 by Redline Verlag as Data Unser" - Rückseite der Titelseite |
| Umfang: | 1 Online-Ressource (213 Seiten) |
| ISBN: | 9781408179536 1408179539 9781408179529 1408179520 |
Internformat
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| 500 | |a "First published in Germany in 2012 by Redline Verlag as Data Unser" - Rückseite der Titelseite | ||
| 505 | 8 | |a Cover; Contents; Introduction; Part I: The Customer, That (Un)known Quantity; 1.1 Don Draper Is Dead -- The Limits of Traditional Marketing; 1.2 Data Overload -- Six Lessons CRM Hype Has Taught Us; 1.3 The End of Intuition -- Lessons Learned from the Online World; Part II: Leveraging. Customer. Data.; 2.1 The Mosaic of the Market -- When We Know All the Customers, We Know the Market; 2.2 What Would Wal-Mart Do? Use Customer Data Intelligently to Grow Profitably; 2.3 Test the Test! Successfully Measuring Success; Part III: Data Makes Markets -- The Three Key Requirements | |
| 505 | 8 | |a 3.1 Keeping Customers in Mind -- How Data-rich Companies Can Become Customer-focused Organizations 3.2 The New Creatives -- The Right Partners in the Data Marketing Cycle; 3.3 Privacy in the Age of Big Data; Index | |
| 505 | 8 | |a Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'.-- | |
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| author | Bloching, Björn Luck, Lars Ramge, Thomas 1971- |
| author2 | Tobler, Stefan |
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| contents | Cover; Contents; Introduction; Part I: The Customer, That (Un)known Quantity; 1.1 Don Draper Is Dead -- The Limits of Traditional Marketing; 1.2 Data Overload -- Six Lessons CRM Hype Has Taught Us; 1.3 The End of Intuition -- Lessons Learned from the Online World; Part II: Leveraging. Customer. Data.; 2.1 The Mosaic of the Market -- When We Know All the Customers, We Know the Market; 2.2 What Would Wal-Mart Do? Use Customer Data Intelligently to Grow Profitably; 2.3 Test the Test! Successfully Measuring Success; Part III: Data Makes Markets -- The Three Key Requirements 3.1 Keeping Customers in Mind -- How Data-rich Companies Can Become Customer-focused Organizations 3.2 The New Creatives -- The Right Partners in the Data Marketing Cycle; 3.3 Privacy in the Age of Big Data; Index Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'.-- |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042742999 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:18:39Z |
| institution | BVB |
| isbn | 9781408179536 1408179539 9781408179529 1408179520 |
| language | English |
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| spellingShingle | Bloching, Björn Luck, Lars Ramge, Thomas 1971- In data we trust how customer data is revolutionizing our economy Cover; Contents; Introduction; Part I: The Customer, That (Un)known Quantity; 1.1 Don Draper Is Dead -- The Limits of Traditional Marketing; 1.2 Data Overload -- Six Lessons CRM Hype Has Taught Us; 1.3 The End of Intuition -- Lessons Learned from the Online World; Part II: Leveraging. Customer. Data.; 2.1 The Mosaic of the Market -- When We Know All the Customers, We Know the Market; 2.2 What Would Wal-Mart Do? Use Customer Data Intelligently to Grow Profitably; 2.3 Test the Test! Successfully Measuring Success; Part III: Data Makes Markets -- The Three Key Requirements 3.1 Keeping Customers in Mind -- How Data-rich Companies Can Become Customer-focused Organizations 3.2 The New Creatives -- The Right Partners in the Data Marketing Cycle; 3.3 Privacy in the Age of Big Data; Index Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'.-- BUSINESS & ECONOMICS / Green Business bisacsh Database marketing fast Marketing / Decision making fast Marketing / Management fast Marketing research fast Wirtschaft Database marketing Marketing Decision making Marketing Management Marketing research |
| title | In data we trust how customer data is revolutionizing our economy |
| title_alt | Data Unser |
| title_auth | In data we trust how customer data is revolutionizing our economy |
| title_exact_search | In data we trust how customer data is revolutionizing our economy |
| title_full | In data we trust how customer data is revolutionizing our economy Björn Bloching, Lars Luck and Thomas Ramge ; [English translation Stefan Tobler] |
| title_fullStr | In data we trust how customer data is revolutionizing our economy Björn Bloching, Lars Luck and Thomas Ramge ; [English translation Stefan Tobler] |
| title_full_unstemmed | In data we trust how customer data is revolutionizing our economy Björn Bloching, Lars Luck and Thomas Ramge ; [English translation Stefan Tobler] |
| title_short | In data we trust |
| title_sort | in data we trust how customer data is revolutionizing our economy |
| title_sub | how customer data is revolutionizing our economy |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Database marketing fast Marketing / Decision making fast Marketing / Management fast Marketing research fast Wirtschaft Database marketing Marketing Decision making Marketing Management Marketing research |
| topic_facet | BUSINESS & ECONOMICS / Green Business Database marketing Marketing / Decision making Marketing / Management Marketing research Wirtschaft Marketing Decision making Marketing Management |
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