Digital marketing: integrating strategy and tactics with values ; a guidebook for executives, managers, and students
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Routledge
2015
|
| Edition: | First published |
| Subjects: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=873050 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=873050 |
| Item Description: | Description based upon print version of record |
| Physical Description: | 368 p. |
| ISBN: | 1317999754 9781317999751 |
Staff View
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| 505 | 8 | |a Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Figures; Acknowledgements; Foreword: Embrace the New Digital Mindset; Foreword: More Than New Channels, It's a New Perspective; Preface: What is Digital, and Why Should I Care?; Introduction: Your Roadmap to Digital Integration; Chapter 1: Transforming from Traditional to Digital Values; Chapter 2: A Digitally Challenged Enterprise; Chapter 3: Drivers of Change; Chapter 4: Fundamentals of the New Marketing Normal; Chapter 5: Managing the New Marketing Normal; Chapter 6: Integrated Digital Marketing | |
| 505 | 8 | |a Chapter 7: Define and EstablishChapter 8: Convey and Promote; Chapter 9: Connect and Convert; Chapter 10: Measure and Refine; Chapter 11: Digital Alignment; Chapter 12: Structural Integration; Chapter 13: Evaluation and ROI; Chapter 14: Building Shared Value; Chapter 15: From Social Business to Digitally Integrated Organization; Afterword: Digital Transformation and Marketing Development; End Notes; Glossary; Index | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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| 650 | 7 | |a Marketing / Management |2 fast | |
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| author | Kaufman, Ira Morton 1947- Horton, Chris |
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| contents | Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Figures; Acknowledgements; Foreword: Embrace the New Digital Mindset; Foreword: More Than New Channels, It's a New Perspective; Preface: What is Digital, and Why Should I Care?; Introduction: Your Roadmap to Digital Integration; Chapter 1: Transforming from Traditional to Digital Values; Chapter 2: A Digitally Challenged Enterprise; Chapter 3: Drivers of Change; Chapter 4: Fundamentals of the New Marketing Normal; Chapter 5: Managing the New Marketing Normal; Chapter 6: Integrated Digital Marketing Chapter 7: Define and EstablishChapter 8: Convey and Promote; Chapter 9: Connect and Convert; Chapter 10: Measure and Refine; Chapter 11: Digital Alignment; Chapter 12: Structural Integration; Chapter 13: Evaluation and ROI; Chapter 14: Building Shared Value; Chapter 15: From Social Business to Digitally Integrated Organization; Afterword: Digital Transformation and Marketing Development; End Notes; Glossary; Index |
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| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| id | DE-604.BV042741767 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:18:39Z |
| institution | BVB |
| isbn | 1317999754 9781317999751 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028172635 |
| oclc_num | 895009434 |
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| physical | 368 p. |
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| publishDate | 2015 |
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| publisher | Routledge |
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| spellingShingle | Kaufman, Ira Morton 1947- Horton, Chris Digital marketing integrating strategy and tactics with values ; a guidebook for executives, managers, and students Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Figures; Acknowledgements; Foreword: Embrace the New Digital Mindset; Foreword: More Than New Channels, It's a New Perspective; Preface: What is Digital, and Why Should I Care?; Introduction: Your Roadmap to Digital Integration; Chapter 1: Transforming from Traditional to Digital Values; Chapter 2: A Digitally Challenged Enterprise; Chapter 3: Drivers of Change; Chapter 4: Fundamentals of the New Marketing Normal; Chapter 5: Managing the New Marketing Normal; Chapter 6: Integrated Digital Marketing Chapter 7: Define and EstablishChapter 8: Convey and Promote; Chapter 9: Connect and Convert; Chapter 10: Measure and Refine; Chapter 11: Digital Alignment; Chapter 12: Structural Integration; Chapter 13: Evaluation and ROI; Chapter 14: Building Shared Value; Chapter 15: From Social Business to Digitally Integrated Organization; Afterword: Digital Transformation and Marketing Development; End Notes; Glossary; Index Internet marketing Marketing / Management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Marketing / Management fast Wirtschaft Marketing Management Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4139030-1 (DE-588)4592128-3 |
| title | Digital marketing integrating strategy and tactics with values ; a guidebook for executives, managers, and students |
| title_auth | Digital marketing integrating strategy and tactics with values ; a guidebook for executives, managers, and students |
| title_exact_search | Digital marketing integrating strategy and tactics with values ; a guidebook for executives, managers, and students |
| title_full | Digital marketing integrating strategy and tactics with values ; a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor Alyssa Adkins ; designer Spencer Ploessl |
| title_fullStr | Digital marketing integrating strategy and tactics with values ; a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor Alyssa Adkins ; designer Spencer Ploessl |
| title_full_unstemmed | Digital marketing integrating strategy and tactics with values ; a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor Alyssa Adkins ; designer Spencer Ploessl |
| title_short | Digital marketing |
| title_sort | digital marketing integrating strategy and tactics with values a guidebook for executives managers and students |
| title_sub | integrating strategy and tactics with values ; a guidebook for executives, managers, and students |
| topic | Internet marketing Marketing / Management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Marketing / Management fast Wirtschaft Marketing Management Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Internet marketing Marketing / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing Management Online-Marketing Marketing Computerunterstütztes Verfahren Electronic Commerce |
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