Digital marketing integrating strategy and tactics with values ; a guidebook for executives, managers, and students - Kaufman, Ira Morton 1947-; Horton, Chris (Routledge, 2015)
Description based upon print version of record
Keywords: Internet marketing; Marketing / Management; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Wirtschaft; Marketing -- Management; Online-Marketing; Marketing; Computerunterstütztes Verfahren; Electronic Commerce