100 ways to create a great ad:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Laurence King Publishing
2014
|
| Subjects: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=910065 |
| Item Description: | Includes index This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal |
| Physical Description: | 1 Online-Ressource (208 pages) |
| ISBN: | 9781780676456 178067645X |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Collins, Tim |
| author_facet | Collins, Tim |
| author_role | aut |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
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| isbn | 9781780676456 178067645X |
| language | English |
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| publishDate | 2014 |
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| publisher | Laurence King Publishing |
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| spelling | Collins, Tim Verfasser aut 100 ways to create a great ad Tim Collins 100 ways to create a great advertisement One hundred ways to create a great ad London Laurence King Publishing 2014 1 Online-Ressource (208 pages) txt rdacontent c rdamedia cr rdacarrier Includes index This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising Advertising Case studies Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 978-1-78067-168-0 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=910065 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Collins, Tim 100 ways to create a great ad BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising Advertising Case studies Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4522595-3 |
| title | 100 ways to create a great ad |
| title_alt | 100 ways to create a great advertisement One hundred ways to create a great ad |
| title_auth | 100 ways to create a great ad |
| title_exact_search | 100 ways to create a great ad |
| title_full | 100 ways to create a great ad Tim Collins |
| title_fullStr | 100 ways to create a great ad Tim Collins |
| title_full_unstemmed | 100 ways to create a great ad Tim Collins |
| title_short | 100 ways to create a great ad |
| title_sort | 100 ways to create a great ad |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising Advertising Case studies Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Wirtschaft Advertising Case studies Werbung Fallstudiensammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=910065 |
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