100 ways to create a great ad - Collins, Tim (Laurence King Publishing, 2014)
Includes index
This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal
Keywords: BUSINESS & ECONOMICS / Advertising & Promotion; Advertising; Wirtschaft; Advertising -- Case studies; Werbung; Fallstudiensammlung