Communication in responsible business: strategies, concepts, and cases
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Business Expert Press
2012
|
| Ausgabe: | First edition |
| Schriftenreihe: | The corporate communication collection
|
| Schlagwörter: | |
| Links: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493222 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493222 |
| Umfang: | 1 Online-Ressource (185 Seiten) |
| ISBN: | 9781606493250 1606493256 |
Internformat
MARC
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| 505 | 8 | |a Includes bibliographical references (pages 165-180) and index | |
| 505 | 8 | |a 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & amp; social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index | |
| 505 | 8 | |a Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. | |
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| 650 | 7 | |a Social responsibility of business |2 fast | |
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2125217 |
|---|---|
| _version_ | 1821932213839593472 |
| any_adam_object | |
| author | Conaway, Roger N. Laasch, Oliver |
| author_GND | (DE-588)1043539107 (DE-588)1043539832 |
| author_facet | Conaway, Roger N. Laasch, Oliver |
| author_role | aut aut |
| author_sort | Conaway, Roger N. |
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| contents | Includes bibliographical references (pages 165-180) and index 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & amp; social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. |
| ctrlnum | (ZDB-4-NLEBK)493222 (OCoLC)808991410 (DE-599)BVBBV042740580 |
| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV042740580 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:18:38Z |
| institution | BVB |
| isbn | 9781606493250 1606493256 |
| language | English |
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| physical | 1 Online-Ressource (185 Seiten) |
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| publishDate | 2012 |
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| publisher | Business Expert Press |
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| series2 | The corporate communication collection |
| spellingShingle | Conaway, Roger N. Laasch, Oliver Communication in responsible business strategies, concepts, and cases Includes bibliographical references (pages 165-180) and index 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & amp; social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. BUSINESS & ECONOMICS / Business Communication / General bisacsh Business communication fast Social responsibility of business fast Wirtschaft Business communication Social responsibility of business Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd Imagepolitik (DE-588)4343856-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4031883-7 (DE-588)4343856-8 (DE-588)4061963-1 |
| title | Communication in responsible business strategies, concepts, and cases |
| title_auth | Communication in responsible business strategies, concepts, and cases |
| title_exact_search | Communication in responsible business strategies, concepts, and cases |
| title_full | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_fullStr | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_full_unstemmed | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_short | Communication in responsible business |
| title_sort | communication in responsible business strategies concepts and cases |
| title_sub | strategies, concepts, and cases |
| topic | BUSINESS & ECONOMICS / Business Communication / General bisacsh Business communication fast Social responsibility of business fast Wirtschaft Business communication Social responsibility of business Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd Imagepolitik (DE-588)4343856-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Business Communication / General Business communication Social responsibility of business Wirtschaft Corporate Social Responsibility Kommunikation Imagepolitik Unternehmen |
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