Advertising account planning: planning and managing an imc campaign
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
Routledge
2015
|
| Ausgabe: | 3. ed. |
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=955875 |
| Beschreibung: | Includes index |
| Umfang: | 1 Online-Ressource (IX, 252 S.) |
| ISBN: | 9781315716589 9781317507437 9781317507420 |
Internformat
MARC
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| 100 | 1 | |a Kelley, Larry D. |d 1955- |e Verfasser |0 (DE-588)173680631 |4 aut | |
| 245 | 1 | 0 | |a Advertising account planning |b planning and managing an imc campaign |c Larry D. Kelley and Donald W. Jugenheimer |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2015 | |
| 300 | |a 1 Online-Ressource (IX, 252 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Management | |
| 650 | 4 | |a Advertising campaigns | |
| 700 | 1 | |a Jugenheimer, Donald W. |d 1943- |e Verfasser |0 (DE-588)170361411 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-7656-4035-2 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-7656-4036-9 |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kelley, Larry D. 1955- Jugenheimer, Donald W. 1943- |
| author_GND | (DE-588)173680631 (DE-588)170361411 |
| author_facet | Kelley, Larry D. 1955- Jugenheimer, Donald W. 1943- |
| author_role | aut aut |
| author_sort | Kelley, Larry D. 1955- |
| author_variant | l d k ld ldk d w j dw dwj |
| building | Verbundindex |
| bvnumber | BV042622620 |
| classification_rvk | QP 633 |
| collection | ZDB-38-EBR ZDB-4-NLEBK ebook |
| ctrlnum | (OCoLC)903488975 (DE-599)BVBBV042622620 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Electronic eBook |
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| id | DE-604.BV042622620 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:16:01Z |
| institution | BVB |
| isbn | 9781315716589 9781317507437 9781317507420 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028055310 |
| oclc_num | 903488975 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | 1 Online-Ressource (IX, 252 S.) |
| psigel | ZDB-38-EBR ZDB-4-NLEBK ebook ZDB-4-NLEBK EUV_EK_EBSCO |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| spelling | Kelley, Larry D. 1955- Verfasser (DE-588)173680631 aut Advertising account planning planning and managing an imc campaign Larry D. Kelley and Donald W. Jugenheimer 3. ed. London [u.a.] Routledge 2015 1 Online-Ressource (IX, 252 S.) txt rdacontent c rdamedia cr rdacarrier Includes index Advertising Advertising Management Advertising campaigns Jugenheimer, Donald W. 1943- Verfasser (DE-588)170361411 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-7656-4035-2 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7656-4036-9 |
| spellingShingle | Kelley, Larry D. 1955- Jugenheimer, Donald W. 1943- Advertising account planning planning and managing an imc campaign Advertising Advertising Management Advertising campaigns |
| title | Advertising account planning planning and managing an imc campaign |
| title_auth | Advertising account planning planning and managing an imc campaign |
| title_exact_search | Advertising account planning planning and managing an imc campaign |
| title_full | Advertising account planning planning and managing an imc campaign Larry D. Kelley and Donald W. Jugenheimer |
| title_fullStr | Advertising account planning planning and managing an imc campaign Larry D. Kelley and Donald W. Jugenheimer |
| title_full_unstemmed | Advertising account planning planning and managing an imc campaign Larry D. Kelley and Donald W. Jugenheimer |
| title_short | Advertising account planning |
| title_sort | advertising account planning planning and managing an imc campaign |
| title_sub | planning and managing an imc campaign |
| topic | Advertising Advertising Management Advertising campaigns |
| topic_facet | Advertising Advertising Management Advertising campaigns |
| work_keys_str_mv | AT kelleylarryd advertisingaccountplanningplanningandmanaginganimccampaign AT jugenheimerdonaldw advertisingaccountplanningplanningandmanaginganimccampaign |